Abrigo

DECEMBER 30, 2014

In 2015, accountants should be focusing on technology, consulting services and marketing strategies for their firm, among other trends outlined here. Another shift on the consumer side is the attention a potential client will pay to thought leadership. It is no different for accounting firms.

Trends 191

Trends Leadership Marketing Strategies Strategy 191

Abrigo

OCTOBER 4, 2016

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

Resources 236

Resources Marketing Strategies Strategy Community 236

Gonzobanker

OCTOBER 26, 2021

We see bank leadership earnestly working through the spirit of ESG in dozens and dozens of boardrooms across the country, and we are bullish that corporate and workplace leadership will be a catalyst for positive change. No one wants anything to be misinterpreted as a lack of sincerity. Earning the Trust of the Stakeholders.

Leadership 97

Leadership Compliance Strategy Branding 97

PYMNTS

APRIL 11, 2017

Retailer Kohl’s announced Monday (April 10) that it named Greg Revelle as chief marketing officer. Greg will be a strong addition to our senior leadership team,” said Gass in the press release. “He Kohl’s said Revelle will report directly to Michelle Gass, chief merchandising and customer officer.

Analytics 122

Analytics Branding Strategy Leadership 122

South State Correspondent

JUNE 22, 2023

EOS is a comprehensive business system that empowers a leadership team to run a more successful bank. Data-Driven Decision Making: The data accumulated through the Scorecard allows leadership teams to make more informed, data-driven decisions. The process includes a marketing strategy.

Tools 195

Tools Meeting Management Leadership 195

PYMNTS

MAY 15, 2018

Chris’ board leadership, mentorship and friendship has been invaluable to the business, and to me personally.”. “Kelly Ford’s hands-on participation with our team and board has helped us to evolve our go-to-market strategy to achieve the next level of scalable growth,” Lane continued. ”

Leadership 100

Leadership Marketing Strategies Capital Analytics 100

The Financial Brand

SEPTEMBER 3, 2024

This article Elevating the CMO: Why Strategic Marketing is Key to Bank Growth appeared first on The Financial Brand. Banks that minimize senior marketing leadership risk undermining the very strategic skills and perspectives that drive growth.

Marketing 31

Marketing Leadership Branding Marketing Strategies 31

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

Branding 60

Branding Leadership Software Marketing Strategies 60

PYMNTS

APRIL 18, 2018

As a business, Praeger said, the startup has multiple distribution channels to manage, including direct sales in various vertical markets, sales of its accounts payable automation product, partnerships with different accounting systems, partnerships with resellers and, since last year, distribution through a formal bank channel with Mastercard.

Fraud 100

Fraud Leadership Marketing Strategies Analytics 100

The Financial Brand

JUNE 20, 2024

This article Live from the Forum: How Fifth Third’s Melissa Stevens is Reshaping Marketing in Banking appeared first on The Financial Brand. Live from The Financial Brand Forum 2024, Melissa Stevens shares her unique approach to marketing leadership at Fifth Third Bank — from quirky names to digital experiences.

Marketing 28

Marketing Leadership Branding Marketing Strategies 28

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Just two pages of buzzkill. That’s lame content. And it was 64% when the question was asked a year ago.

Analytics 98

Analytics Resources Strategy Marketing Strategies 98

Abrigo

OCTOBER 20, 2016

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.

Software 150

Software Lending Community Bank Taxes 150

PYMNTS

NOVEMBER 3, 2017

The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership. BigPanda provides automated service operations solutions for IT professionals, helping them streamline operations to consolidate management of enterprise data and gaining actionable insights via machine learning.

Analytics 189

Analytics Data Capital San Francisco 189

The Emmerich Group

FEBRUARY 28, 2024

Your customers want information from you, but they don’t want to hear your marketing messages. Well, one of our most effective bank marketing strategies is through “Smarketing.” The problem is most bank marketing departments think that their job is to develop leads, and then they think their job is done.

Video 36

Video Marketing Marketing Strategies Strategy 36

Social Assurance

AUGUST 17, 2020

First, I was the Director of Marketing and Sales at a wonderful organization where I had a terrific team. We developed complex and robust marketing strategies and engaged in major strategic initiatives. Its established marketing and a leadership team have demonstrated their long-term commitment to the success of community banks.

Marketing 15

Marketing Community Bank Community Marketing Strategies 15

Gonzobanker

JULY 28, 2015

Those dimensions were: 1) operational excellence, 2) product leadership, and 3) customer intimacy. “We’re in a commodity business, so there is no opportunity to compete on product leadership.” The reaction of many firms was predictable: “We don’t want to compete on price and be the low-cost provider.”

Leadership 60

Leadership Data Community Bank Community 60

Banking 2020

AUGUST 24, 2015

Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. She later joined the digital leadership team at SunTrust Bank where she was primarily accountable for strategy and operations of their public websites.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. She later joined the digital leadership team at SunTrust Bank where she was primarily accountable for strategy and operations of their public websites.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Social Assurance

NOVEMBER 6, 2020

Going virtual provided an opportunity for high caliber speakers and presentations to present marketing’s value, further reinforcing the importance of its role at financial organizations.

Marketing 12

Marketing Conference Minneapolis Analytics 12

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 42

How To Banking Trends Analysis Trends 42

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

JANUARY 19, 2022

Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' Preparation is key. The post Is Your Financial Institution Ready for These Tough Consumer Questions? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 37

Banking Trends Analysis Trends Branding 37

The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Video Banking Trends Analysis 36

The Financial Brand

FEBRUARY 4, 2022

Typical consumer (and employee biases) often derail sales and hurt customer experience. Understanding them is the key to counteracting them. The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 36

How To Customer Experience Banking Trends Analysis 36

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.

Fintech 39

Fintech Marketing Banking Trends Analysis 39

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Community Bank Banking Trends Analysis 36

The Financial Brand

JANUARY 5, 2022

It seems like every financial institution is jumping on the artificial intelligence bandwagon. Before you leap, get your data in order. The post Roadmap for Changing AI from a Banking Catch Phrase to Real Action appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Trends Branding 35

The Financial Brand

NOVEMBER 16, 2020

The post Financial Marketers Must Toss Meaningless Vanity Metrics That Don’t Sell appeared first on The Financial Brand. Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have produced.

Marketing 40

Marketing Branding social media Marketing Strategies 40

The Financial Brand

SEPTEMBER 27, 2021

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. The post Why Are So Many Banks Killing the CMO Role? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Branding Trends 35

The Financial Brand

FEBRUARY 23, 2021

Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to consumers. The post Exaggerations That Can Kill Digital Banking Loyalty appeared first on The Financial Brand.

Digital Banking 40

Digital Banking Branding Customer Experience Marketing Strategies 40

The Financial Brand

AUGUST 19, 2021

The post Why Most Financial Institutions Flop When Using Stories for Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. 99% of things banks and credit unions call 'stories' aren't that at all. Real stories have emotional hooks, and require three key elements.

Marketing 34

Marketing Banking Trends Analysis Trends 34

The Financial Brand

AUGUST 11, 2021

The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty. The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 34

Banking Trends Analysis Trends Branding 34

The Financial Brand

JUNE 2, 2020

Here's how they can transform, led by Marketing and Sales. Three out of five financial institutions are in digital denial, stuck in the past. The post How Digital Growth Can Save Banks & Credit Unions from Extinction appeared first on The Financial Brand.

Branding 42

Branding Marketing Branch Strategies Marketing Strategies 42

The Financial Brand

AUGUST 24, 2021

New data shows people kept saving toward retirement during Covid. Yet they feel less prepared than ever, creating an opportunity for bankers. The post People Want More Help Planning for Retirement from Financial Institutions appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 31

Banking Trends Analysis Trends Branding 31

The Financial Brand

OCTOBER 23, 2020

Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise. The post Truist’s New CMO Has Strong Views on Fintechs and Personalization appeared first on The Financial Brand.

Fintech 38

Fintech Branding Marketing Marketing Strategies 38