The Financial Brand

JUNE 20, 2024

This article Live from the Forum: How Fifth Third’s Melissa Stevens is Reshaping Marketing in Banking appeared first on The Financial Brand. Live from The Financial Brand Forum 2024, Melissa Stevens shares her unique approach to marketing leadership at Fifth Third Bank — from quirky names to digital experiences.

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PYMNTS

FEBRUARY 3, 2020

Magento continues to demonstrate clear leadership in eCommerce platform development, execution and expertise as we seek to eliminate operational friction and create the best possible omnichannel buying experience for our customers.”. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said.

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User Experience Washington Leadership Marketing Strategies 130

Abrigo

OCTOBER 4, 2016

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. For many smaller banks and credit unions, marketing is often put on the back burner.

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Resources Marketing Strategies Strategy Community 236

PYMNTS

APRIL 11, 2017

Retailer Kohl’s announced Monday (April 10) that it named Greg Revelle as chief marketing officer. Greg will be a strong addition to our senior leadership team,” said Gass in the press release. “He Prior to Best Buy, Revelle served as chief marketing officer at AutoNation. “I I’m energized by all of the opportunity ahead.”.

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Analytics Branding Strategy Leadership 122

FICO

MARCH 28, 2023

At our annual FICO World event, we host Women in Leadership seminars and forums. We have also organized regional forums for female leaders in fintech, such as a recent Women in Leadership event held in Toronto in December 2022. We discussed the importance of the coaching approach of “leadership starts with self”. Join us there!

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Leadership Software Community Florida 52

Abrigo

DECEMBER 30, 2014

In 2015, accountants should be focusing on technology, consulting services and marketing strategies for their firm, among other trends outlined here. Another shift on the consumer side is the attention a potential client will pay to thought leadership. It is no different for accounting firms.

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Trends Leadership Marketing Strategies Strategy 191

PYMNTS

MAY 15, 2018

He saw the opportunity in this market before the FinTech ecosystem declared enterprise-focused FinTech a ‘cool’ sector. Chris’ board leadership, mentorship and friendship has been invaluable to the business, and to me personally.”. “I look forward to many more years working in close partnership with the team at Edison.”

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Leadership Marketing Strategies Capital Analytics 100

Bobsguide

APRIL 4, 2022

Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.

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PYMNTS

APRIL 18, 2018

Keeping pace with that growth, said CEO and Co-Founder Michael Praeger , means having a ringmaster in place over various channels and their operations, from marketing functions to distribution. He said Drees is “one of the last pieces to the puzzle” in terms of senior leadership and positioning AvidXchange for the future.

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Fraud Leadership Marketing Strategies Analytics 100

Gonzobanker

OCTOBER 26, 2021

We see bank leadership earnestly working through the spirit of ESG in dozens and dozens of boardrooms across the country, and we are bullish that corporate and workplace leadership will be a catalyst for positive change. No one wants anything to be misinterpreted as a lack of sincerity. Earning the Trust of the Stakeholders.

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Leadership Compliance Strategy Branding 97

South State Correspondent

JUNE 22, 2023

EOS is a comprehensive business system that empowers a leadership team to run a more successful bank. Data-Driven Decision Making: The data accumulated through the Scorecard allows leadership teams to make more informed, data-driven decisions. The process includes a marketing strategy.

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Tools Meeting Management Leadership 195

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

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Analytics Resources Strategy Marketing Strategies 98

Social Assurance

AUGUST 17, 2020

For bank marketers, vendors are synonymous with risk assessments, compliance hurdles, financial analysis and reference checks – not to mention a whole lot of paperwork and expense. Given this, why on earth would a bank marketer ever jump ship and start working for a bank vendor? Well, this bank marketer did just that.

Marketing 15

Marketing Community Bank Community Marketing Strategies 15

PYMNTS

NOVEMBER 3, 2017

The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership. Reports also said the company could benefit from the investment by scaling up operations to help compete with Amazon, which is similarly strengthening its position in the Indian market. Talent Management.

Analytics 189

Analytics Data Capital San Francisco 189

The Financial Brand

NOVEMBER 16, 2020

The post Financial Marketers Must Toss Meaningless Vanity Metrics That Don’t Sell appeared first on The Financial Brand. Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have produced.

Marketing 40

Marketing Branding social media Marketing Strategies 40

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.

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Fintech Marketing Banking Trends Analysis 39

The Financial Brand

AUGUST 19, 2021

The post Why Most Financial Institutions Flop When Using Stories for Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. 99% of things banks and credit unions call 'stories' aren't that at all. Real stories have emotional hooks, and require three key elements.

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Marketing Banking Trends Analysis Trends 34

The Financial Brand

APRIL 1, 2020

A veteran marketer says 'selling' must yield to 'helping.'. The post Coronavirus & Bank Marketing: Striking the Right Tone appeared first on The Financial Brand. Now is not the time for banks and credit unions to push products.

Marketing 31

Marketing Branding Marketing Strategies Leadership 31

The Financial Brand

MAY 20, 2020

Use of new methods expected to expand beyond small-scale pilots, marketers report. The post Rising Use of Agile Financial Marketing Fits COVID Times Well appeared first on The Financial Brand. Many see personalization benefits from new privacy rules.

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Marketing Branding Report Marketing Strategies 34

Abrigo

OCTOBER 20, 2016

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.

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Software Lending Community Bank Taxes 150

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

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Marketing Conference Minneapolis Analytics 12

The Financial Brand

JULY 27, 2020

The post Financial Marketers Must Align Purpose, Mission & Values Now appeared first on The Financial Brand. Bank and credit union customers and employees have a strong preference for institutions exhibiting integrity, creating true differentiation.

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Marketing Branding Customer Experience Marketing Strategies 27

The Financial Brand

FEBRUARY 23, 2021

The post Marketing Helps PenFed Rack Up Major Growth Under Open Charter appeared first on The Financial Brand. Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion.

Marketing 16

Marketing Branding Data Marketing Strategies 16

The Financial Brand

FEBRUARY 23, 2021

The post Marketing Helps PenFed Rack Up Major Growth Under Open Charter appeared first on The Financial Brand. Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion.

Marketing 16

Marketing Branding Data Marketing Strategies 16

The Financial Brand

AUGUST 12, 2018

Marketing pros in the banking sector sum up the state of their craft, and reveal what it takes to succeed today. The post Help Wanted: Trends Reshaping Financial Marketing Departments Today appeared first on The Financial Brand.

Trends 19

Trends Marketing Branding Marketing Strategies 19

Banking 2020

AUGUST 24, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

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Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: So given your experience and the time that you spent in the industry, why do you think search marketing is so important these days? What do you find interesting about it? Sabrina: That makes sense.

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Industry Pennsylvania Marketing Mobile 40

Gonzobanker

JULY 28, 2015

Back in the late ’90s, a couple of really smart consultants wrote a book called The Discipline of Market Leaders in which they asserted that market leaders excelled on one of three competitive dimensions, while maintaining reasonable levels of performance on the other two.

Leadership 60

Leadership Data Community Bank Community 60

The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How To Banking Trends Analysis Trends 42

The Financial Brand

SEPTEMBER 27, 2021

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. The post Why Are So Many Banks Killing the CMO Role? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

JUNE 2, 2020

Here's how they can transform, led by Marketing and Sales. Three out of five financial institutions are in digital denial, stuck in the past. The post How Digital Growth Can Save Banks & Credit Unions from Extinction appeared first on The Financial Brand.

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Branding Marketing Branch Strategies Marketing Strategies 42

ForwardBanker

MARCH 7, 2018

DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth. It was all. The post Learnings from the Main Stage at DX18 appeared first on Deluxe FS.

Maine 42

Maine Retail Industry Marketing 42

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

The Financial Brand

OCTOBER 22, 2020

Marketers' responsibilities have drastically changed, but their planning hasn't. Adopting a simple matrix and an agile mindset is the key. The post Why CMOs in Banking Must Ditch Their Digital Laundry Lists Right Now appeared first on The Financial Brand.

Branding 37

Branding Marketing Marketing Strategies Leadership 37

The Financial Brand

NOVEMBER 24, 2020

After baptism by COVID, mid-size banks' chief marketing officers share opportunities and challenges of budgeting and planning for 2021. The post How Banking CMOs Can Reframe 2021’s Unknowns into Opportunities appeared first on The Financial Brand.

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Branding Marketing Marketing Strategies Leadership 36

The Financial Brand

OCTOBER 23, 2020

Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise. The post Truist’s New CMO Has Strong Views on Fintechs and Personalization appeared first on The Financial Brand.

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