Leadership Marketing UX 
Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.
Perficient
NOVEMBER 30, 2020
Launching a product that benefits the client and makes it to market successfully is a double win, but it requires constant collaboration between both the consultant and client teams. The first step to success begins with getting everyone involved on the same page, starting with a plan of action such as the following: Market Research.
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PYMNTS
SEPTEMBER 23, 2020
In the journey to improve the payments experience, sometimes the best user experience (UX) is an unnoticeable one. Key to achieving this goal is data integration, yet in markets where open banking frameworks aren't as advanced as jurisdictions like the U.K.,
Gonzobanker
AUGUST 11, 2020
OnDeck’s fire sale aside, recent deals at nCino, Black Knight and Ellie Mae are a shot in the arm to a market in need of some good news. 2020 is the wildest downward ride in the market since 1929, which, one would think, is taking its toll on the fintech ecosystem serving banks and credit unions.
Perficient
FEBRUARY 25, 2021
This includes knowing how your peers and senior leadership perceive said maturity. To promote this kind of alignment, we work with leadership teams to define a vision for digital. Promising to deliver performance you can’t fulfill is a recipe for reputational disaster.
Gonzobanker
JULY 20, 2022
The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. This is also a leadership role that requires visible passion – banks are looking for a person that is excited about digital possibilities and tenacious about improving the customer experience.
Perficient
AUGUST 9, 2022
Building trust is not limited to overarching company leadership. Institutions must also prioritize regulatory compliance and be vigilant about carrying out consequences when their employees breach these expectations.
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