Gonzobanker

JUNE 26, 2019

The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.

Idaho 138

Idaho Michigan System Lending 138

Gonzobanker

DECEMBER 5, 2018

The Gro addition would round out Q2’s origination capabilities following the acquisition of Cloud Lending Solutions a mere six weeks prior. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud 109

Fraud Austin Fintech Lending 109

Gonzobanker

JANUARY 29, 2018

Reshaping delivery is the main project right now, with sales and marketing delivery processes the hot ticket for system deployments or replacements. In keeping with this trend, at a recent industry roundtable, half of the executives in the room were in the process of deploying a new marketing automation platform.

Analytics 107

Analytics Resources Strategy Marketing Strategies 107

FICO

JULY 9, 2021

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.

Financial Technology 52

Financial Technology Technology Software Analytics 52

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System

FICO

JULY 9, 2021

The pandemic and associated economic uncertainty have made the landscape for card lending even more challenging, with the need to shape an effective strategy for engagement with all of their customers.

Regional 52

Regional Software Analytics Resources 52

FICO

JULY 15, 2022

The lending and financial services industry can provide that social good, as long as it's done in a way that is both responsible and fair. While the introduction of credit scoring technology introduced by FICO in the late 50's changed lending forever; it’s worth exploring what it takes to make a social impact today. Sally holds a B.A.

Analytics 52

Analytics Data Lending Innovation 52