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2016 IB Social Media Leaders

Independent Banker

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. listed in alphabetical order). Bank of Ann Arbor.

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Apple Winds Down iTunes

PYMNTS

MacRumors reported that Apple has taken down all of the social media content from its iTunes page on Facebook, including posts, photos, and videos. The company is taking more of a focus on the booming subscription eCommerce market. There are plenty of signs that Apple is gearing up to say goodbye to iTunes.

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Good Housekeeping Revitalizes Content Marketing

PYMNTS

One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago.

Marketing 101
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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 10) @CU_Times – Credit Union Times magazine has Tweets on regulatory changes, awards and technology.

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style

PYMNTS

Retailers from H&M to Zara are also getting onboard with VR and AR, as the market is poised to grow to be worth billions with consumers willing to exploring virtual worlds through their devices. Releasing AR headsets would put the social media giant in direct competition with AR startups like Magic Leap and Thalmic Labs.

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Ikea And What Comes Next For Printed Catalogs

PYMNTS

The same trend has been underway for the past decade or so in mass-market publishing. Print runs of books, newspapers and magazines have been more or less continuously on the decline as consumer preference for digitized content grows in the mobile era. And that deeper emotional connection is actually measurable with data.