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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

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The Main Street Rescue That Wasn’t (And Still Isn’t)

PYMNTS

What happens if Main Street becomes less a proving ground for smaller businesses — born of, and serving, local communities — and more a collection of larger firms, well-capitalized, but already enjoying competitive advantages? Millions of smaller businesses are grappling with the impacts of the pandemic. The smallest loan, at $1.5

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New Main Street Business Plans Restart Optimism In Post-COVID Picture

PYMNTS

Optimism around new business is materializing on Main Street, among other places, with small and medium-sized businesses (SMBs) reopening. Twenty-five percent of Main Street SMBs now say they are operating with capacity restrictions, whereas 38.6 percent of SMBs now say they are closed because of the pandemic, compared to 33.9

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My Summer Internship Experience With the Marketing Team at Perficient

Perficient

Over the past ten weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. During my internship, I have been so lucky to dip my toe in several areas of marketing that I am interested in, which has helped me improve my skills and get a feel for different career paths.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Trepp’s Review and Outlook on Commercial Real Estate Market

Abrigo

Key Takeaways Trepp's head of Commercial Real Estate Finance outlined the current CRE market and looked at the future of CRE during Abrigo's recent ThinkBIG conference. This post by Hayley Collier , Trepp's Marketing Communication Specialist, was originally published on Trepp's blog and can be found here. The pandemic's impact on CRE.

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Why JPMorgan Wants A Piece Of The SMB POS Market

PYMNTS

Morgan is focused on enabling payments for the millions of small businesses that are the lifeblood of Main Streets across the U.S. – Those latter two firms have been in the in-store POS market for quite some time (Square, for example, since 2009). and, by extension, the U.S. As reported this week, J.P.

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