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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. Even our old friends.". Did it work?

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How Social Media Made Retail Marketing More Inclusive

PYMNTS

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

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Main Street SMBs, Digital AP, GoodRx’s IPO Tops This Week’s News

PYMNTS

We have deep dives on the financial health of Main Street small and medium-sized businesses (SMBs), digital accounts payable (AP), and GoodRx ’s initial public offering (IPO). . HSBC To Staff: Stay Off Bank’s Social Media Accounts . GoodRx’s IPO Shows Disruption Could Be The Cure For Costly Prescriptions .

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How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Perficient

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Financial services institutions are especially vulnerable to these risks because of the emphasis many of their marketing and business models place on public trust and customer relationships. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

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Inside Marketing: 4 Social Media Channels To Better Engage With Gen Zers And Millennials

William Mills

Consistently sharing the right content on the right platform will boost credit unions’ education and membership efforts. Credit unions have lost a lot of ground with Gen Z and millennials. Mainly because the majority of young adults are not familiar with credit unions.

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40+ States Could Join Antitrust Lawsuit Against Facebook

PYMNTS

Facebook could soon be staring down a lawsuit as the Federal Trade Commission and numerous states attorneys general finish up one or more antitrust cases against the social media giant, Reuters reports.