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How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Perficient

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Is #donate The First Step To #buy?

PYMNTS

Those issues were the main topics during a recent discussion between Gossart and Karen Webster for the latest edition of the PYMNTS Matchmakers podcast series. When asked to explain the Goodworld model, Gossart told Webster that “we are a social payments platform, but really a payments facilitator.” Payments Facilitator.

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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

It may seem tricky molding these two together, but shifting the focus towards understanding and serving your consumers is the main priority. Retailers can use multiple ways of communication such as emails, text, and social media. Understanding Customers and the Experiences They Demand.

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Holiday Sales on the Dark Web

Abrigo

The types of compromised accounts that are commonly available and most popular on account markets are financial (bank, investments, brokerage), e-commerce, online payments, dating sites, mobile / telecommunications, social media, and email. There are many operators of mule networks offering their services on the Dark Web.

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A Merchant’s How-To For Managing The Contactless Payments Surge And SCA Requirements

PYMNTS

SMBs and merchants operating in the EU must comply with strong customer authentication (SCA), which mandates stricter authentication requirements for online and contactless purchases above a certain value. Banco de España, Spain’s central bank, granted the license, which enables RevoluPAY to operate within all 27 EU member countries.

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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

The trend comes at a time when brands are facing other changes on the social media site. That move came as the social media said it would bring more transparency to political ads running on Facebook. Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there.