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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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New York City Council Bans Cashless Food And Retail Stores

PYMNTS

23) passed a ban on cashless food and retail stores. The chain said people can still pay with cash on their self-service tills and main checkouts, but some customers have taken to social media to protest the decision, saying they believe it will make shopping more difficult. The New York City Council on Thursday (Jan.

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How Social Media Made Retail Marketing More Inclusive

PYMNTS

Generally speaking, it is hard to think of social media as something that is making the world a more inclusive place – given its occasional status as a toxic swamp of intolerance and cruelty. For the last few years, it has also been helping them find a voice and a safe space on social media. She’s loud and proud.

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NEW REPORT: Retailers Face An Augmented Reality Check

PYMNTS

However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping experience, having already been adopted by several big names in retail, including the likes of Walmart and Target.

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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

Many retail or consumer goods businesses have had to switch from traditional, in-person shopping experiences to digital buying. It may seem tricky molding these two together, but shifting the focus towards understanding and serving your consumers is the main priority. Understanding Customers and the Experiences They Demand.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. This suggests that consumers use them more than they would like, or may have expected to, during the pandemic.

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