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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

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How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Perficient

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Perficient Colleagues Come Together to “Make a December Difference”

Perficient

Social Media Helps Colleagues Inspire Kindness All Around the World. The main goal of this campaign is to inspire others, and our socially-savvy colleagues turned to the virtual world to solicit ideas for how to give back, show support for their favorite nonprofit, and bring attention to causes that are important for them.

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Main Street SMBs, Digital AP, GoodRx’s IPO Tops This Week’s News

PYMNTS

We have deep dives on the financial health of Main Street small and medium-sized businesses (SMBs), digital accounts payable (AP), and GoodRx ’s initial public offering (IPO). . HSBC To Staff: Stay Off Bank’s Social Media Accounts . GoodRx’s IPO Shows Disruption Could Be The Cure For Costly Prescriptions .

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40+ States Could Join Antitrust Lawsuit Against Facebook

PYMNTS

Facebook could soon be staring down a lawsuit as the Federal Trade Commission and numerous states attorneys general finish up one or more antitrust cases against the social media giant, Reuters reports.

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Is #donate The First Step To #buy?

PYMNTS

Those issues were the main topics during a recent discussion between Gossart and Karen Webster for the latest edition of the PYMNTS Matchmakers podcast series. When asked to explain the Goodworld model, Gossart told Webster that “we are a social payments platform, but really a payments facilitator.” Payments Facilitator.