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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

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Passing The Middle-Market Automation Exam

PYMNTS

There are also challenges with IT, with some firms of the mindset that they will not have the resources or staff to handle those cards. These are factors that bring basic benefits and an ROI to mid-market firms as well. The basic theme, though, is trying to solve the issue of cash flow management for both buyers and suppliers.

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Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

One-to-One Relationship Management. Just for review- CRM stands for Customer Relationship Management. The optimal form of Customer Relationship Management in any industry is a one-to-one interaction with a person that knows you. One-to-Many Relationship Management. Inbound digital marketing – such as SEO/SEM/SMM.

Marketing 332
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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

The ability to unify disparate data sets, generate personalized content, and automate tasks will drive accelerated value from the Salesforce platform and its industry clouds. Data Cloud and Einstein GPT are two powerful tools that help businesses improve their data management, customer engagement, and operational efficiency.

Industry 221
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Market your community bank with first-party data

Independent Banker

In addition, many marketers don’t have tools for capturing customer information themselves. They may not have customer relationship management (CRM) software, which can store customer data and handle tasks like segmenting customers and tracking leads. There could be other factors at play beyond the technical. Prioritize data accuracy.

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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

Customer relationship management is about earning and cultivating that loyalty. A CRM database can be the tool that (just as its name describes) helps you to manage these patient relationships. Put together a plan to get the resources you need to transform your marketing. If they can do it, you can too! Do your homework.

Data 493
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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.