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Smarter Banks and Smarter Data Management

Gonzobanker

Product design/pricing, investments, marketing strategies, and almost everything else require some sort of data element. However, financial institutions have found that they are facing a more complex environment for their data strategy every year. That is an investment that requires management from every leader at the bank.

Data 78
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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Strategy 496
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The Importance of PIM for your B2B Marketplace Strategy

Perficient

PIM, as most of you readers might know, stands for product information management system. In addition to providing a means to manage and distribute accurate product information, PIM allows Product Managers to create relevant, channel-specific product assortments as well.

Strategy 508
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Modular omni-channel marketing content: A game changer for personalization campaigns

Perficient

By using experience fragments, Marketers can build modular content or “distributed content” This means that a marketer can send a blog CTA to Facebook, a display ad, or a mobile app from a single editor. Adobe Experience Manager allows the delivery of Omni-Channel content by using a technology called Experience Fragments.

Marketing 322
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Having a digital commerce solution requires a commerce platform to manage the ordering process, including process workflows and complex B2B rules.

Resources 340
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How banks attract new deposits in a competitive landscape

Abrigo

Leverage customer insights for targeted marketing Understanding the needs of different customer segments allows banks to tailor deposit products and marketing strategies effectively. Consider: Cash management services that help businesses optimize their working capital.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.