Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

South State Correspondent

NOVEMBER 14, 2024

The insight here is that if you price and market the product correctly, instant payments will not only start to cannibalize other payment channels such as cash, checks, and wires, but it will also have a set of other attributes impacting bank performance. The intensity color within the cell represents the degree of dominance of that category.

Payments 195

Payments Study Survey Data 195

Perficient

JANUARY 8, 2025

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. In the financial sector, where trust is paramount, thought leadership plays a crucial role in establishing credibility.

Leadership 221

Leadership Trends Industry Strategy 221

Perficient

AUGUST 14, 2023

To manage the complexity, multiple teams should leverage the same system, driving organized projects, while isolating testing tracks for mutually exclusive experiments. Ultimately, this culture of continuous improvement can lead to improved offerings, more efficient marketing strategies, and, most importantly, increased revenue and growth.

Google 419

Google Tools Analytics Strategy 419

Abrigo

OCTOBER 4, 2016

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. For many smaller banks and credit unions, marketing is often put on the back burner. Post by Elise Hauser.

Resources 236

Resources Marketing Strategies Strategy Community 236

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295

Strategy Online Payments Management 295

Perficient

JULY 22, 2020

It forms the start of a new approach for your organizations hiring, investment, and go to market activities. In this age of digital transformation, I’ve seen entire new organizations created with a focus on orienting towards the new business strategy. These strategies by their very nature can only go so far.

Strategy 322

Strategy Technology Marketing Strategies Marketing 322

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

Regulation 156

Regulation Innovation Fintech Marketing 156

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. You must be able to manage your messaging in order to ensure it remains consistent across channels.

Management 83

Management Marketing ATM Customer Experience 83

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. Sourcing, managing and making sense of all that consumer data, however, can prove challenging for many businesses. You need to be able to market with relevance,” Hale said.

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

APRIL 30, 2018

China’s smartphone market saw its largest decline in terms of shipments during the first quarter as competition heated up, pushing Apple into fifth place. The Chinese smartphone market initially surpassed the current shipment volume back in the fourth quarter of 2013, noted the research firm.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

Perficient

FEBRUARY 1, 2021

Sales and Marketing. We’ve also implemented incentive management capabilities to help consumers understand what offers are available and which provide the most value to them. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day.

Strategy 409

Strategy Branding Online Marketing Strategies 409

Long Lasting Ideas

DECEMBER 15, 2017

The number one hurdle to using social media expressed by many bank marketers is, “I don’t have the time to use social media.” So how does a bank marketer find the time? By working smarter and implementing time management strategies, bank marketers can overcome the obstacles that keep them from investing in using social media.

social media 58

social media Management Marketing Marketing Strategies 58

PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

PYMNTS

DECEMBER 23, 2020

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. You’ve got to bring those together, and that is what we're bringing to the market.”.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. It is an open banking platform on one level and it also is a data management platform for consumers on another. Big data, it used to be called.

Data 293

Data Innovation Big Data Marketing Strategies 293

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. The branch thinks about increasing deposits, and Treasury Management thinks about growing treasury management. The answers will be all over the board.

social media 195

social media Management Marketing Resources 195

PYMNTS

NOVEMBER 5, 2019

With the impending launch of Spring by Citi , Citi ’s Treasury and Trade Solutions (TTS) is increasingly incorporating the consumer payments experience into its broader B2B treasury management and transaction banking offering as it moves to support its institutional clients in their own journeys to meeting customer payment demands.

Management 106

Management Payments Strategy Trends 106

PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership.

Analytics 189

Analytics Data Capital San Francisco 189

PYMNTS

NOVEMBER 22, 2019

The Chinese eCommerce market has indeed proved buoyant, even in the face of geopolitical tension. It makes sense that many Western firms – retailers large and small among them – would desire entry into a market where hundreds of millions of users stand ready and able to click and buy.

Marketing 112

Marketing Course Branding Strategy 112

PYMNTS

JANUARY 10, 2017

Half the battle of inventory management is knowing where the products are in the first place — as in, on the shelves, in the stockroom or there at all. Given the fact that accuracy in inventory tracking, as noted by Zebra, runs at 60 percent, there is room for improvement.

Management 100

Management Retail Technology Marketing Strategies 100

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. This is not a trick but effective marketing.

social media 195

social media Tools Marketing Data 195

PYMNTS

JULY 31, 2020

The company offers businesses a platform to manage their third-party partners, connecting users to its Trust Catalog of corporate profiles. The company plans to use the money to invest in its research and development efforts, go-to-market strategy, marketing and customer support. The company raised $17.25

Security 166

Security Data Capital Utah 166

PYMNTS

OCTOBER 8, 2019

Visa has teamed up with business expense management firm Payment Logic to support the use of commercial cards in accounts payable for Australian businesses. Yak Pay is owned by Payment Logic, reports explained, with Visa providing product design and go-to-market strategy expertise. Reports in IT Wire on Monday (Oct.

Marketing Strategies 144

Marketing Strategies Cards Security Payments 144

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

PYMNTS

NOVEMBER 9, 2018

Asia and broader European markets. Its tool, Agile Insights, can be used for a range of use cases, the firm explained, including demand-planning for eCommerce companies or marketing strategies for consumer product firms. Working in the business management market is Scoro , an Estonia-based startup that just announced $5.2

Software 158

Software Capital North Carolina San Francisco 158

Matt Wilcox Pro

OCTOBER 26, 2020

I realize that “it seems like it was just yesterday” is a tired cliché, however, it seems like it was just yesterday that I joined Fiserv as Managing Director, Marketing Strategy and Innovation, Digital Payments. In fact, it was seven years ago this month.

Marketing Strategies 97

Marketing Strategies Strategy Innovation Management 97

South State Correspondent

JUNE 15, 2023

Likely, you do not have a common management framework at your bank. You need to manage multiple product lines across different customer bases and geography. You need to grow while managing profitability and risk. EOS is a comprehensive business management system focusing on alignment, growth, and control.

Operations 195

Operations System Tools Management 195

PYMNTS

MARCH 14, 2017

The company cited research from Below Research that found 70 percent of SMBs say they would use a cash flow management solution if it were offered by a bank, representing a gap between what small businesses want and what they get from their banks.

Detroit 122

Detroit Michigan Marketing Strategies Fintech 122

PYMNTS

DECEMBER 16, 2019

16) that it has reached an agreement to manage Valero Energy ‘s fleet fuel card program, according to a press release. ” Collaboration is an important part of WEX’s market strategy. . ” Collaboration is an important part of WEX’s market strategy.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

FEBRUARY 21, 2019

A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer. This includes working with partners – whether it’s for data, marketing, sale or technology – whose businesses share those attributes. The Promise of FinTech.

Fintech 189

Fintech Financial Technology Technology Industry 189

PYMNTS

MARCH 8, 2017

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. David Weiss, president of YapStone , shared with PYMNTS some big misconceptions about market specialization.

Fintech 130

Fintech Marketing Strategy Payments 130

FluentBanking

JULY 10, 2020

“Service quality has a strong correlation with customer satisfaction, financial performance, manufacturing costs, customer retention, customer loyalty, and the success of a marketing strategy.” They always want to get the best financial benefits in terms of the market scenario. and Saif, I.” and Saif, I.” Spathis, C.,

Industry 98

Industry Marketing Maine Strategy 98

PYMNTS

AUGUST 16, 2019

15) the launch of its Expense Management tool under its Revolut for Business offering. Adding expense management is an extension of the company’s existing v-card offerings, allowing users to take pictures of purchase receipts to automatically capture spend data. company announced in a blog post on Thursday (Aug.

Marketing Strategies 108

Marketing Strategies Management Tools Compliance 108