Management Millennials UX 
Bank Innovation
MARCH 27, 2018
EXCLUSIVE—What’s behind the growth of personal finance management platform MoneyLion? A focus on simplicity and UX design that intimately appeals to younger users such as millennials and Gen Z users, fintech investor Ron Suber told Bank Innovation.
Perficient
JULY 20, 2020
What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Perhaps: Unengaged Young Millenial.
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PYMNTS
AUGUST 9, 2019
Then, there are Bridge Millennials. Bridge Millennials are a unique group of consumers, comprised of individuals between 30 and 40 years of age who exhibit cultural characteristics of both Generation X and Millennials. Among the Bridge Millennials in our study, 37.8 For instance, 44.9 say they would trust Amazon and 27.3
PYMNTS
JANUARY 3, 2017
The question put by PYMNTS’ Karen Webster to Vantiv’s Andy Wind, mobile product manager, and Tony Rose, director of mobile product management, remains: Just what makes a rewards program, well, rewarding?
PYMNTS
JUNE 4, 2020
The expert added that these changes aren’t just reaching millennial and digital-native consumers, but also “my 80-year-old parents. That messaging also includes a pitch for apps as a way to better manage a card.”. Instead, they mostly provide a pre-paid card attached to a much slicker digital user experience (UX).
CB Insights
AUGUST 2, 2018
These companies come from diverse fintech backgrounds — P2P money transfers, wealth management, lending — but all are rushing to create checking account alternatives within their pre-existing products. These companies have been able to generate these signups through three channels: card design, rewards, and application UX.
CB Insights
OCTOBER 10, 2017
An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Robinhood’s clutter-free user interface design is flypaper for millennial audiences. trillion in annual spending.
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