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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. They’re getting the tools they need to make that step.”. By Julie Kendrick.

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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Social media becomes more of a mobile commerce tool worldwide

Payments Dive

Michelle Evans, digital consumer manager for Euromonitor International, examines the impact social media platforms have on commerce, specifically in the Asia-Pacific region.

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7 Steps to Define a Data Governance Structure for a Mid-Sized Bank (Without Losing Your Mind)

Perficient

Establish a single source of truth Create a glossary that doesn’t read like a legal document Accept that these definitions will change more often than a teenager’s social media profile It’s not perfect, but it’s governance, not a philosophical treatise on the nature of reality.

Data 221
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Fraud typologies all financial institutions should know

Abrigo

Variations include: Pig butchering scams Scammers build relationships with victims through social media or dating apps, persuading them to invest in cryptocurrency or other financial opportunities. These scams often take place on dating apps and social media.

Fraud 221
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How to Increase Debit Card Profitability

South State Correspondent

Get A Product Manager, Set a Strategy & Measure Performance The lack of attention on debit cards almost stems solely from the fact that few banks have a debit card product manager, a distinctive strategy, a tactical plan, or a set of key performance indicators that track progress.

Cards 195
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Salesforce Rolls Out Revenue Cloud To Simplify B2B Functions

PYMNTS

The company's acquisition of Vlocity will help with providing specific industry solutions for workflows related to revenue, including managing ad inventory or content syndication for media companies. In July, Salesforce also announced an expansion of its Order Management products, PYMNTS reported.