Perficient

AUGUST 28, 2020

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.

Marketing Automation 520

Marketing Automation Marketing Customer Experience Tools 520

Payments Dive

MAY 29, 2024

The Stockholm-based buy now, pay later company said more than a third of its first-quarter savings on sales and marketing expense was attributable to artificial intelligence.

Marketing 397

Marketing Company 397

Accenture

APRIL 6, 2022

The auto and equipment finance market is growing worldwide. The post Capture more of the finance market – 3 approaches appeared first on Accenture Banking Blog. Most current lenders are doubling down on their commitments, while other companies are excited to explore the opportunities.

Marketing 428

Marketing Company 428

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

MAY 5, 2022

IDC recently included Perficient in the “Loan Collections-Recovery” category of its “ Market Glance: Worldwide Consumer & Small Businesses Lending Digital Transformation Strategies, Q2 2022 (Doc # US49009422, April 2022).” The IDC Market Glance offers an overview of the landscape for consumer and small business digital lending.

Lending 354

Lending Strategy Marketing Big Data 354

Payments Dive

OCTOBER 10, 2023

Pacsun, GameStop and Tag Heuer have all introduced crypto activations in recent years as the payment option grew in popularity.

Retail 447

Retail Marketing Payments 447

Payments Dive

APRIL 3, 2023

Even with the backing of the nation’s largest banks, the platform, set for a June launch, will have adoption and security hurdles to overcome to grab a slice of the digital wallet market, industry experts say.

Marketing 312

Marketing National Security Industry 312

Payments Dive

NOVEMBER 13, 2023

The EU would require big tech companies, like Apple and Google, to offer their customers payment services through the new digital identity wallet if the regulation is approved.

Marketing 396

Marketing Apple Google Regulation 396

Payments Dive

MAY 8, 2023

The medical credit card industry has expanded in recent years as healthcare providers promoted the cards to patients, the agency said in a report.

Cards 397

Cards Marketing Industry Report 397

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star. Make and Invest in a Plan.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

South State Correspondent

AUGUST 14, 2024

To effectively differentiate their services, commercial lenders will need to be thought leaders, understand their market and industries, and provide more insightful advisory services. The post A Marketing Tool For Lenders – Our ROI Calculator appeared first on SouthState Correspondent Division. Identify performance needs.

Tools 195

Tools Marketing Community Bank Community 195

Perficient

MARCH 15, 2021

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. So what’s a modern, data-driven marketer to do? This is a tough one. HIPAA is serious.

Data 493

Data Marketing Community System 493

Accenture

FEBRUARY 15, 2022

A year or so ago, I wrote that moving to cloud was non-negotiable for middle market banks. Flash forward to today, and most middle market banks have by now dipped their toes in the proverbial “cloud pool”. My reasoning? Cloud enables everything banks want (and need) to do to compete with digital players. I’m certainly….

Cyber Security 490

Cyber Security Security Marketing 490

Perficient

JANUARY 5, 2021

Rajpal will have responsibility for driving cloud and DevOps business strategy with cloud technology market leaders, including IBM, Google, VMWare, Amazon, Boomi, Microsoft, and Red Hat. She will provide resources to scale client projects and speed time to market. ” Jason Hudnall, AVP of GEO markets. Ostasz, AVP of U.S.

Leadership 531

Leadership Denver Charlotte Ohio 531

Accenture

SEPTEMBER 9, 2021

Middle market bank leaders sometimes assume that the most transformative technologies are out of their reach. Middle market banks are in an enviable position when it comes to getting the full value of emerging technologies. But the path to future competitiveness in banking runs through technology. No matter the size of the bank.

Technology 473

Technology Marketing Trends 473

Payments Dive

APRIL 25, 2024

The Federal Reserve aimed to “not upset the marketplace as a second mover” when it set fees for the new instant payments system last year, a Fed official said Wednesday.

Marketing 221

Marketing System Payments 221

Perficient

MAY 2, 2022

Some key elements and levels of maturity to consider when designing a commerce strategy: Market Opportunity – How well do you know your market opportunity for existing products, and how well are you leveraging digital tools and innovation? How are you leveraging opportunities to grow your business?

Strategy 491

Strategy Company Marketing Strategies Marketing 491

Accenture

SEPTEMBER 15, 2020

Beginning with this first post, I’ll share honest perspectives, creative solutions—and even a few bold ideas—for middle market banks to achieve their strategic agendas and differentiate in the market. This blog is no exception. For those who don’t know me, I….

Marketing 459

Marketing Customer Experience 459

Perficient

AUGUST 28, 2024

This leading financial services and insurance provider will be at Dreamforce this year sharing how it leverages Salesforce Marketing Cloud , an AI-powered digital marketing platform, to turn customer data into actionable insights that drive significant business outcomes. One such brand is Nationwide. Can’t Make it to Dreamforce?

Data 419

Data San Francisco Conference Branding 419

Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design. Why Global Inclusive Design is Important.

Strategy 496

Strategy Marketing Strategies Regional Marketing 496

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

Accenture

MARCH 23, 2021

Payments is a hot topic for middle market banks. In fact, I think payments modernization is the most consequential transformation that they’ll make this decade. With the shadow of an aging payments infrastructure looming large, banks can’t stay on the sidelines. This is an existential issue. Banks that don’t act put their future at risk.….

Payments 508

Payments Marketing 508

Perficient

JANUARY 4, 2021

Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos rank differently on Google and YouTube and what that means for your video strategy. ?

Video 531

Video Google Strategy Marketing 531

Payments Dive

NOVEMBER 7, 2024

The Federal Trade Commission filed a complaint Tuesday alleging the fintech rarely disbursed the advertised loan amount and charged consumers a “tip” without giving them the ability to opt out of it.

Fintech 195

Fintech Marketing 195

Payments Dive

AUGUST 1, 2024

The card network will incur a charge in the current quarter for a realignment that is boosting investments in newer technologies, including in Africa and Latin America.

Marketing 195

Marketing America Cards Technology 195

Perficient

JULY 10, 2020

Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. The Chartis Group estimates that 10% of the patient market for elective care will disappear. The $200B question. In practice, EMRs have fallen far short of the vision.

US 522

US Marketing Automation Marketing System 522

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

Perficient

JANUARY 13, 2021

B2B firms want to invest in effective methods to strategize and market products, serve new and existing customers through the digital purchasing experience and focus more on e-channels as means of significantly gaining business revenue. Would you put up the same signs? Probably not.”. Conditional Promotional Factors.

Report 495

Report Leadership Branding Strategy 495

Accenture

OCTOBER 7, 2021

For many middle market banks, IT transformation is constant. Ever since the Agile Manifesto 20 years ago, it’s like we’ve been in a race that never reaches the finish line. Banks implement agile teams. They invest to become more digital. They scale their transformation. Finally, they are closer than ever to enterprise agility.

Marketing 483

Marketing 483

Payments Dive

NOVEMBER 20, 2024

The fintech couches its “cash out” product as earned wage access, but it’s a loan that, at times, carries 300% interest with a poorly disclosed fee for “instant” payouts, the AG said.

DC 195

DC Marketing Fintech 195