William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

Marketing 42

Marketing Fintech Marketing Automation Marketing Strategies 42

William Mills

APRIL 5, 2016

Content marketing is a mainstream marketing tactic within the FinTech industry, and our clients look to us to develop and implement their entire content marketing strategy.

social media 40

social media Software Marketing Automation Marketing Strategies 40

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. What pain points keep CMOs up at night?

Trends 72

Trends Customer Experience Survey Data 72

William Mills

NOVEMBER 1, 2016

Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based Content marketing. Marketing automation. based fintech. Social media.

Technology 40

Technology US Marketing Customer Experience 40