Marketing Automation Michigan Operations 
Gonzobanker
JUNE 26, 2019
Lake Michigan Credit Union tackled the notorious “next best product” challenge by incorporating member data and overlaying organizational priorities. Lake Michigan calculated that just improving these two metrics has earned the CU millions of dollars with a three-year return of 157% on its investment.
Gonzobanker
DECEMBER 19, 2017
Credit Union Merger of the Year – Goes to Lake Michigan Credit Union and its CEO Sandy Jelinski for acquiring Florida-based community bank Encore. New Hot Category Award : Marketing Automation. The Not Using the Marketing Automation Well Award – Goes to marketing automation providers themselves.
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