Marketing Automation Operations Tools 
PYMNTS
JANUARY 30, 2019
Corporate consulting company Accenture is debuting its SynOps enterprise automation technology five years in the making, a tool that reports said could accelerate some organizations’ shift away from human capital or re-allocate human talent to more strategic roles.
Perficient
JULY 12, 2022
With an increasing comfort with digital technology within financial services, firms must challenge traditional operating models and leverage digital tools to create an authentic relationship and earn (and retain) trust. Integrate and optimize your systems and processes, and use the right tools to enhance productivity.
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Perficient
JULY 10, 2020
Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. COVID exposed the fragility of many systems’ operating models: an over-reliance on a small number of services to fund expenses across the enterprise. The $200B question.
Perficient
JULY 21, 2023
The ability to unify disparate data sets, generate personalized content, and automate tasks will drive accelerated value from the Salesforce platform and its industry clouds. Data Cloud and Einstein GPT are two powerful tools that help businesses improve their data management, customer engagement, and operational efficiency.
Perficient
FEBRUARY 24, 2021
As with applications, more value can be derived from data lakes with AI tools – and not just for sales teams, but the entire company. Timely, relevant, accurate, and governed data will strengthen the sales enablement organization and force other groups, such as marketing, to improve their data, processes, and support for the sales team.
PYMNTS
MARCH 15, 2018
Businesses that hope to make 2018 a big growth year must start by asking themselves: “Which of my business operations are non-scalable?” Pallavi Kuppa-Apte, head of Sales and Marketing for the startup Chargehound , said that’s the question many of the company’s clients have been asking themselves in the past few months.
Gonzobanker
AUGUST 15, 2024
This suite of systems can take banks from chaotic and fragmented operations to a smart, scaled future. Bank boards and executives often confuse “systems” to mean technology, but let’s clarify with broader definitions from the Cambridge Dictionary: A system is “a set of connected things that operate together” and “a way of doing things.”
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