Perficient

MARCH 15, 2021

In tandem with implementing the new platform, my role was to create marketing-automation strategies designed to jump-start key service lines that had slowed during Covid. Put together a plan to get the resources you need to transform your marketing. Do your homework.

Data 493

Data Marketing Community System 493

Perficient

AUGUST 21, 2020

Hunt’s points are these gems: RFPs are expensive and time-consuming – already stretched internal resources can take several months to get through the process. Elaine Hunt, a Principal Consultant at Forrest blogged about the demise of the traditional RFP: RIP, RFP – This Is Not Your 1990s Vendor Selection Process.

System 332

System Meeting Management Analysis 332

FICO

JULY 9, 2021

Bigger banks have an advantage as they are able to leverage greater resources to attract new customers and extend their relationship with existing ones, through new product offers, segmented effectively, and targeted to gain the most value.

Financial Technology 52

Financial Technology Technology Software Analytics 52

FICO

JULY 9, 2021

Bigger banks have an advantage as they are able to leverage greater resources to attract new customers and extend their relationship with existing ones, through new product offers, segmented effectively, and targeted to gain the most value.

Regional 52

Regional Software Analytics Resources 52

Gonzobanker

JANUARY 29, 2018

The resources necessary to build and maintain an analytically informed delivery channel are staggering to many management teams and boards, but as industry veteran Niel Devasir pointed out in this quick video , analytics leadership cannot be outsourced, even if some of the technology is.

Analytics 98

Analytics Resources Strategy Marketing Strategies 98

Perficient

DECEMBER 7, 2020

Create marketing automation based on where a broker/employer is in their sales cycle to keep them moving on their journey. Having the right partner can mean time and money saved trying to recruit, hire, and train resources from within, faster speed to market, and the ability to demonstrate ROI.

Groups 294

Groups Comparison Industry Tools 294

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms.

Strategy 146

Strategy Digital Banking Digital Strategies Mobile 146

PYMNTS

APRIL 18, 2017

Commerce marketing automation software Bronto’s Senior Product Manager, Matt Davis, commented to Retail Dive about the impact chatbots are having on the customer service industry alone: “This really represents a shift now to where chat is starting to become the center of this kind of brand or product retailer interaction, directly with the customer.

social media 123

social media Payments Retail Branding 123

Cisco

MAY 5, 2021

Limited time or technical resources to deliver on experiences clients want now. You already have a CRM, a Marketing Automation platform, or Call Center software. There are several constraints that organizations working on this are running into, including: Channel expertise and channel enablement.

Customer Experience 122

Customer Experience Branding Tools Strategy 122

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Believe us when we say we get “experience,” but hard-nosed bank execs are looking at their resource spend and increasingly (and rightly) saying, “Show me the money.

Fraud 101

Fraud Austin Fintech Lending 101

FICO

OCTOBER 24, 2018

Improve your agility by optimizing resources: Digitization is hindered when businesses can’t modify strategies quickly enough or respond to economic, competitive or consumer shifts. This speed to deploy new strategies and predictive models helps insurers respond rapidly to internal or external policy changes and expedites time-to-market.

Industry 40

Industry Analytics Strategy Policies 40

William Mills

JANUARY 18, 2018

The secret to successful marketing lies not in drowning your prospects with information about your company, but rather in drawing them in with relevant content that can help them and their business. You should strive to be a trusted resource, an educator, an advisor, a thought leader to your prospects and customers.

eBook 41

eBook Marketing Automation Marketing social media 41

Gonzobanker

JUNE 26, 2019

The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns. SchoolsFirst Federal Credit Union creatively applied CRM relationship and event tracking capabilities to “in the field” business development activities.

Idaho 119

Idaho Michigan System Lending 119

FICO

JULY 15, 2022

How can we use innovation to bring more people the financial resources they need? Sally has served FICO in other capacities including managing and growing the marketing automation product line through both acquisition and new product development, and developing a new channel and business model by launching the FICO Analytic Cloud Marketplace.

Analytics 52

Analytics Data Lending Innovation 52

CB Insights

AUGUST 31, 2017

Like other marketing automation platforms, BloomReach’s tools drive customers to targeted products, but it also uses AI to take personalized marketing and discovery a step further, saying its technology enables clients to make their content and communications seem uniquely tailored for each user, even without a login.

California 61

California Capital Company Industry 61

Independent Banker

FEBRUARY 28, 2022

Currently, the bank is evaluating a fintech’s marketing campaign management platform that will track multiple programs simultaneously without increased employee resources or advertising dollars. The intent is to gain better insight into customer behavior for more successful target marketing of its various products and promotions.

Fintech 136

Fintech Marketing Community Bank Community 136

Gonzobanker

DECEMBER 19, 2017

The Lending Mo’ Repeat Award – Goes to both nCino in commercial and Encompass in mortgage for maintaining strong market momentum in 2017. The Gonzo team hopes this revenue momentum is fed right back into the delivery of new functionality for these systems and support resources to match the sales success. Over 90% of ours use the app.”.

Conference 85

Conference Industry Community Bank Community 85

Fintech Labs Insights

JUNE 15, 2016

The Canadian analytics company specializes in providing community banks and credit unions with powerful data management, database and behavioral analytics, marketing automation, and one-to-one communications solutions. This is where Race Data comes in. ” Company facts. Founded in 2013. Headquartered in Hamilton, Ontario, Canada.

Community Bank 12

Community Bank Data Community Marketing 12