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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

In tandem with implementing the new platform, my role was to create marketing-automation strategies designed to jump-start key service lines that had slowed during Covid. Put together a plan to get the resources you need to transform your marketing. Do your homework.

Data 493
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Passing The Middle-Market Automation Exam

PYMNTS

Visa would look at that continuum but focus on process and technology, said King. Formalized processes tend to take root, along with automation, as firms grow, he said, especially along units and activities involving finance or accounting. Another barrier lies with the perception that suppliers will not accept the cards. King asked. “In

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Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

To be clear, today’s Enterprise CRM platforms have extremely robust marketing capabilities with highly evolved targeting and tracking tools. They offer state-of-the-art marketing automation and online performance metrics. Inbound digital marketing – such as SEO/SEM/SMM.

Marketing 332
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Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

Hunt’s points are these gems: RFPs are expensive and time-consuming – already stretched internal resources can take several months to get through the process. Contact Center Technology. The process is not always transparent or objective – sometimes our internal biases interfere with selecting the best vendor.

System 332
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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to automate tasks, improve decision-making, and drive revenue growth. It can be used to create personalized content for customers, automate tasks, and generate predictions. This is where Data Cloud and Einstein GPT come in.

Industry 221
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Modernizing the Health Plan Business Process

Perficient

Our experts are working with health insurers to leverage front and middle office automation using Salesforce Industries (formerly Vlocity). There are numerous benefits to this cloud-based technology. If possible, work with your SI partner or technology provider to calculate a return-on-investment analysis.

Groups 294
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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.