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Salesforce Marketing Cloud: Introduction to Email Studio 101

Perficient

People working in the marketing discipline still use email services to approach prospect customers despite having social media revolution. Email services has been around us for quite a long period now. Email helps in tracking the recipient activities like which email they open, which links they click and what offer they redeem.

Marketing 482
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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

One company that has received a fair share of media attention on the topic of chat commerce is social media giant Facebook. By incorporating multiple retailers’ apps into one or two social media chatbots, the chat commerce arena will likely strengthen alongside eCommerce and help pull in more revenue from key consumers.

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ClientWhys Introduces SMB Marketplace

PYMNTS

ClientWhys , a provider of marketing automation software and marketplace for cloud accounting and tax industries, has launched a new small business accounting marketplace. According to CPA Practice Advisor , CountingWorks will help U.S. Through Aug.

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Market your community bank with first-party data

Independent Banker

In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We Change management is a huge deal with these solutions,” says Crystal Steinbach, digital and marketing automation manager at Mills Marketing.

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. Executives should ensure dashboards with these types of measures and benchmarks are bubbling up to the C-suites each month to provide effective oversight.

Strategy 150
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Unify your Marketing Activities For True ROI

William Mills

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Step 1: Attract.

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FUEL CYCLE Fuels B2C Relationships

PYMNTS

We recently introduced automated data visualization and mapping, a feature that will comb through data and make hidden connections visually apparent to users. We’re always testing emerging forms of communication so we can help companies engage with their customers more meaningfully and efficiently.

Branding 103