Gonzobanker

OCTOBER 13, 2020

These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. To ensure an effective digital customer feedback process, banks should: Utilize a surveying system that can easily be linked from a mobile app, online, and on your website.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

PYMNTS

MAY 26, 2017

FUEL CYCLE equips businesses to engage with customers through gamification and gamified rewards, surveys, group discussions, live chats, etc. — as if they were on a social network. Feedback from traditional post-purchase surveys, for example, tended to be very reactionary and isolated to that specific visit.

Branding 103

Branding Community Survey Data 103

William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? It demonstrates how public relations and marketing are connected to business development, the sales cycle and customer successes.

Technology 40

Technology US Marketing Customer Experience 40