article thumbnail

How to Solve for Missing Data in Marketo

Perficient

Case Study. For more information on our Marketo team and how we can help your business realize the benefits of marketing automation, visit our page. . In some cases, it does make sense to go ahead and import your data into Marketo without having an email address on file.

How To 340
article thumbnail

Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

As you start to research what’s available in the market, you find that there are hundreds of potential systems, all at different price points and all that claim to be the best solution. Let’s say it has been ten years since you last implemented your self-service customer portal and it’s starting to show its age.

System 332
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Foursquare Makes Software That Leverages Location Available To Third-Party Apps

PYMNTS

In an effort to help developers and marketers offer their services to consumers at the right time and place, Foursquare has introduced Pilgrim SDK, a software development kit that can help third-party apps study and leverage the location of its users, sending them notifications anywhere in the world.

Software 100
article thumbnail

Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Customer Relationship Management redux: Salesforce , which dominated the recent BAI Beacon conference and came to last year’s Forum with only its Marketing Cloud, was focused this year on its front-end CRM and talking up client case studies. 360View CRM was also back with a massive booth and entourage talking up its new product.

Branding 119
article thumbnail

PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. Buyers feel overwhelmed by current online ad volumes.

article thumbnail

PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. Buyers feel overwhelmed by current online ad volumes.

article thumbnail

Content Marketing Closes the Loop Between Marketing and Sales

William Mills

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.