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PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? PR then expands the awareness of your white papers and downloadable content to drive sales. White papers are your most valuable asset.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? PR then expands the awareness of your white papers and downloadable content to drive sales. White papers are your most valuable asset.

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Maximizing Your Website to Generate Quality Leads

William Mills

By positioning your company as a thought leader through insightful articles on industry trends and new technologies, you become a trusted advisor. Once prospects have engaged with your website, the next step is conversion by providing them with access to premium content, i.e., an in-depth, well researched white paper or eBook.

eBook 41
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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

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William Mills Agency adds Lauren de Gourville, Kathryn-Amelia Simms, Amber Estes, Mallory Griffin, Haleigh Tomasek, Matthew Morris to Agency

William Mills

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42
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William Mills Agency adds Lauren de Gourville, Kathryn-Amelia Simms, Amber Estes, Mallory Griffin, Haleigh Tomasek, Matthew Morris to Agency

William Mills

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42
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2016 State of Content Marketing in Fintech

William Mills

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. My, how things have changed!