Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170

Denver Marketing Strategies Strategy Marketing 170

PYMNTS

OCTOBER 10, 2017

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. According to a news report in The Wall Street Journal , there are 4.8 million 26-year-olds in the U.S., making it an attractive group to pursue. Scotts Miracle-Gro is one example.

Branding 102

Branding Online Millennials Groups 102

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

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Study Analytics Millennials Retail 114

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. But unlike the eCommerce superstore, which had a broad audience, the eRetailer decided to gear its Uniquely J toward millennials. Their answer was 8:00 A.M. and 8:00 P.M.,

Branding 119

Branding Millennials Retail Strategy 119

The Financial Brand

JANUARY 16, 2019

Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 33

Marketing Strategies Strategy Marketing Millennials 33

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

Branding 166

Branding Online Strategy Marketing Strategies 166

The Financial Brand

OCTOBER 1, 2018

Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies. The post Banking on Millennials: Balancing Branch Preferences And Digital Expectations appeared first on The Financial Brand.

Millennials 33

Millennials Marketing Strategies Strategy Branding 33

PYMNTS

JANUARY 10, 2018

“We’re not like, ‘Oh, it’s all about millennials.’ Millennials buy plenty of Athleta gear, of course, but the brand focuses on the bigger picture: The retailer features models older than 30 in advertising, and its brand ambassadors aren’t a size 2. We aren’t chasing them,” she said. It’s doing really well,” Mallard admitted. “It

Millennials 105

Millennials Branding Retail Marketing Strategies 105

South State Correspondent

DECEMBER 12, 2024

We assume that every Boomer cannot handle technology, and every Millennial wants to get married late. As a marketing strategy, most of our resources are spent trying to get customers to look at content (on our website, social media, newsletter, email, partnerships, etc.) and then testing if they like it or not.

social media 195

social media Tools Marketing Data 195

PYMNTS

DECEMBER 12, 2016

And while a BDO survey from October found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season, the same survey also shows that just 12 percent of retail marketers in the U.S. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season.

Comparison 100

Comparison Mobile Survey Marketing Strategies 100

The Financial Brand

MAY 19, 2021

The post How Gen Z and Millennials Differ Financially appeared first on The Financial Brand. The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.

Millennials 42

Millennials Branding Groups Marketing Strategies 42

The Financial Brand

AUGUST 18, 2021

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.

Millennials 43

Millennials Banking Trends Analysis Trends 43

The Financial Brand

AUGUST 11, 2020

The post 10 Years Ago, Targeting Millennials Was Critical – What Now? The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help. appeared first on The Financial Brand.

Millennials 43

Millennials Branding social media Marketing Strategies 43

The Financial Brand

MARCH 23, 2021

The post Is Everything Bankers Think They Know About Millennials & Gen Z Wrong? Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run. appeared first on The Financial Brand.

Millennials 42

Millennials Branding Marketing Strategies Strategy 42

The Financial Brand

JUNE 23, 2020

Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged. The post 5 Reasons Millennials Hate Your Bank’s Content Marketing — And Fixing It appeared first on The Financial Brand.

Millennials 43

Millennials Marketing Branding Marketing Strategies 43

The Financial Brand

SEPTEMBER 29, 2021

The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?

Millennials 41

Millennials Banking Trends Analysis Trends 41

Long Lasting Ideas

MAY 27, 2016

We’ve spent a good deal of time of late chatting about Millennials. No doubt, the discussions are justified given the growth of the Millennial population. Fraud Busters at Bank Marketing Strategy + Ideas. Robberies once committed at banks with ski masks and pistols have been replaced by cybercrime.

Fraud 49

Fraud Millennials Texas Marketing Strategies 49

The Financial Brand

APRIL 20, 2021

The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on that.

Millennials 36

Millennials Cards Meeting Branding 36

South State Correspondent

MAY 2, 2022

Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy. Funnels Create Tactical Confusion.

social media 195

social media Management Marketing Resources 195

Let's Talk Payments

FEBRUARY 11, 2017

But it’s remarkable how much we’ve gotten wrong about Millennials. Marketing strategies devised for Millennials by older generations have. They may be the most closely tracked generation in human history.

Millennials 40

Millennials Marketing Strategies Strategy Payments 40

The Financial Brand

DECEMBER 4, 2018

Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations. The post Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’ ’ appeared first on The Financial Brand.

Millennials 33

Millennials Industry Branding Marketing 33

Abrigo

JULY 29, 2016

Millennials want to walk away from their interview with positive feelings. Millennial employees ask themselves, “How do I feel when I come to work every day?” These types of queries help you with market strategy and remaining competitive in attracting the best applicants.

Examples 150

Examples Millennials Marketing Strategies Company 150

The Financial Brand

SEPTEMBER 8, 2019

The post Powerful New Signals for Financial Marketers From Millennial Segment appeared first on The Financial Brand. Challenge and opportunity define this huge generation. Financial institutions that take the right approach (and walk the talk) stand to win.

Millennials 33

Millennials Marketing Branding Marketing Strategies 33

The Financial Brand

MARCH 25, 2024

Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers. This article Young Women Are Getting Richer.

Marketing 34

Marketing Marketing Strategies Millennials Branding 34

The Financial Brand

AUGUST 5, 2019

New data help financial marketers understand the needs and concerns of this huge generation with its different views of the American Dream. The post Financial Stress Now Main Reason Why Millennials Lose Sleep appeared first on The Financial Brand.

Maine 31

Maine Millennials Branding Marketing 31

The Financial Brand

MAY 29, 2019

The post Can Baby Boomers Be Financial Marketers’ Millennial Secret Weapon? Mom and Dad, even Grandma and Grandpa may be among 'social influencers' who can help sell new generations of consumers on banking with you. appeared first on The Financial Brand.

Millennials 30

Millennials Marketing Branding Marketing Strategies 30

The Financial Brand

DECEMBER 4, 2018

While the term 'Youthquake' is not new, it defines a turbulent time of change in banking and other industries caused by the Millennial generation. The post Millennials, The 4th Industrial Revolution, And Youthquake 4.0 appeared first on The Financial Brand.

Millennials 25

Millennials Industry Branding Marketing Strategies 25

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.

Marketing 40

Marketing Millennials Community Bank social media 40

The Financial Brand

JUNE 6, 2017

The baby boomer segment has been ignored by fintech start-ups and many banks despite their significant needs and revenue potential.

Millennials 29

Millennials Fintech Customer Experience Marketing Strategies 29

The Financial Brand

OCTOBER 16, 2019

The post How Upscale Millennials’ Money Views Impact Their Banking Habits appeared first on The Financial Brand. New data reveal how this high-income segment views financial services and wealth. Here's what banks and credit unions must do to respond.

Millennials 22

Millennials Branding Data Marketing Strategies 22

The Financial Brand

DECEMBER 7, 2020

Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing Budgets appeared first on The Financial Brand.

Marketing 43

Marketing Millennials Branding social media 43

The Financial Brand

FEBRUARY 12, 2020

Banks and credit unions may see better acquisition results with (surprise) Millennials by using highly personalized mailings. Here's how. The post Why Direct Mail Still Matters in the Digital Age appeared first on The Financial Brand.

Millennials 43

Millennials Branding Marketing Strategies Strategy 43

The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

Millennials 38

Millennials Community Bank Community Branding 38

Long Lasting Ideas

APRIL 19, 2016

at Bank Marketing Strategy + Ideas. Don’t misunderstand, working in the company’s bankruptcy division was hard business, with bankruptcies on the rise. Continue reading Making banking cool again.

Marketing Strategies 40

Marketing Strategies Strategy Marketing Millennials 40

PYMNTS

OCTOBER 21, 2016

Millennials, Villante explained, are willing to “set it and forget it” on auto pay for $3.95–$4.95 . “Consumers get positive credit reporting by paying through our platform on-time, as well as other discounts and rewards,” Villante explained. “It’s a no-brainer.”. Vacation rentals, for example.

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Software Payments Management Cards 100

Cisco

MAY 25, 2021

According to Jeff Michaud, IMI Mobile VP Client Strategy, customer expectations have shifted: Shift from business-owned channels to consumer-preferred -> Only 12% of millennials cite telephone as their favorite communication channel. in 2019?.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

AUGUST 5, 2015

Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.

Millennials 12

Millennials Marketing Marketing Strategies Strategy 12