The Financial Brand

AUGUST 18, 2021

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.

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The Financial Brand

OCTOBER 1, 2018

Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies. The post Banking on Millennials: Balancing Branch Preferences And Digital Expectations appeared first on The Financial Brand.

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The Financial Brand

MARCH 25, 2024

Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers. This article Young Women Are Getting Richer.

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The Financial Brand

SEPTEMBER 29, 2021

The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?

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The Financial Brand

AUGUST 11, 2020

The post 10 Years Ago, Targeting Millennials Was Critical – What Now? The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help. appeared first on The Financial Brand.

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The Financial Brand

MARCH 23, 2021

The post Is Everything Bankers Think They Know About Millennials & Gen Z Wrong? Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run. appeared first on The Financial Brand.

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The Financial Brand

APRIL 20, 2021

The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on that.

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Insights on Business

FEBRUARY 13, 2019

Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing. Protection (Security).

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The Financial Brand

JUNE 23, 2020

Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged. The post 5 Reasons Millennials Hate Your Bank’s Content Marketing — And Fixing It appeared first on The Financial Brand.

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PYMNTS

JANUARY 20, 2020

Millennials to the Rescue. Indeed, there are solid reports out there that millennials — that scapegoated generation blamed for the demise of certain fast-casual restaurant chains, densely-packed pieces of primeval carbon (aka diamonds ) and other consumer mainstays — are helping to keep the greeting card industry alive.

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Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

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PYMNTS

OCTOBER 10, 2017

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. According to a news report in The Wall Street Journal , there are 4.8 million 26-year-olds in the U.S., making it an attractive group to pursue. Scotts Miracle-Gro is one example.

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The Financial Brand

SEPTEMBER 8, 2019

The post Powerful New Signals for Financial Marketers From Millennial Segment appeared first on The Financial Brand. Challenge and opportunity define this huge generation. Financial institutions that take the right approach (and walk the talk) stand to win.

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The Financial Brand

DECEMBER 4, 2018

Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations. The post Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’ ’ appeared first on The Financial Brand.

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The Financial Brand

AUGUST 5, 2019

New data help financial marketers understand the needs and concerns of this huge generation with its different views of the American Dream. The post Financial Stress Now Main Reason Why Millennials Lose Sleep appeared first on The Financial Brand.

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Let's Talk Payments

FEBRUARY 11, 2017

But it’s remarkable how much we’ve gotten wrong about Millennials. Marketing strategies devised for Millennials by older generations have. They may be the most closely tracked generation in human history.

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Millennials Marketing Strategies Strategy Payments 40

The Financial Brand

MAY 29, 2019

The post Can Baby Boomers Be Financial Marketers’ Millennial Secret Weapon? Mom and Dad, even Grandma and Grandpa may be among 'social influencers' who can help sell new generations of consumers on banking with you. appeared first on The Financial Brand.

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PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

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The Financial Brand

DECEMBER 4, 2018

While the term 'Youthquake' is not new, it defines a turbulent time of change in banking and other industries caused by the Millennial generation. The post Millennials, The 4th Industrial Revolution, And Youthquake 4.0 appeared first on The Financial Brand.

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Long Lasting Ideas

MAY 27, 2016

We’ve spent a good deal of time of late chatting about Millennials. No doubt, the discussions are justified given the growth of the Millennial population. Fraud Busters at Bank Marketing Strategy + Ideas. Robberies once committed at banks with ski masks and pistols have been replaced by cybercrime.

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PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. But unlike the eCommerce superstore, which had a broad audience, the eRetailer decided to gear its Uniquely J toward millennials. Their answer was 8:00 A.M. and 8:00 P.M.,

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PYMNTS

JANUARY 10, 2018

“We’re not like, ‘Oh, it’s all about millennials.’ Millennials buy plenty of Athleta gear, of course, but the brand focuses on the bigger picture: The retailer features models older than 30 in advertising, and its brand ambassadors aren’t a size 2. We aren’t chasing them,” she said. It’s doing really well,” Mallard admitted. “It

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The Financial Brand

OCTOBER 16, 2019

The post How Upscale Millennials’ Money Views Impact Their Banking Habits appeared first on The Financial Brand. New data reveal how this high-income segment views financial services and wealth. Here's what banks and credit unions must do to respond.

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PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

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PYMNTS

DECEMBER 12, 2016

And while a BDO survey from October found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season, the same survey also shows that just 12 percent of retail marketers in the U.S. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season.

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The Financial Brand

AUGUST 5, 2015

Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.

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Millennials Marketing Marketing Strategies Strategy 12

The Financial Brand

JUNE 8, 2015

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

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Social Assurance

APRIL 4, 2016

In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. But I think it speaks volumes that our millennial friend went to the trouble of getting a credit card reader, but not to the trouble of visiting an ATM. At this point, millennials are still on the young side of adulthood.

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South State Correspondent

MAY 2, 2022

Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy. Funnels Create Tactical Confusion.

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The Financial Brand

NOVEMBER 14, 2016

Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.

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The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

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The Financial Brand

DECEMBER 7, 2020

Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing Budgets appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

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The Financial Brand

JUNE 6, 2017

The baby boomer segment has been ignored by fintech start-ups and many banks despite their significant needs and revenue potential.

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Millennials Fintech Customer Experience Marketing Strategies 28

The Financial Brand

FEBRUARY 12, 2020

Banks and credit unions may see better acquisition results with (surprise) Millennials by using highly personalized mailings. Here's how. The post Why Direct Mail Still Matters in the Digital Age appeared first on The Financial Brand.

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Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.

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The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Analytics and first-party data can help reverse the trend.

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