PYMNTS

DECEMBER 12, 2016

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. For millennials, that number is more like 90 percent.

Comparison 100

Comparison Mobile Survey Marketing Strategies 100

South State Correspondent

MAY 2, 2022

Because everyone has the mindset of the funnel, neither department takes much time to understand the customer, the intent, the metrics (like profitability over revenue), or the interactive role between product and marketing strategy. Funnels Create Tactical Confusion.

social media 195

social media Management Marketing Resources 195

Long Lasting Ideas

JANUARY 5, 2015

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Offer millennials the human touch. And we have a few of our own. *

Marketing 40

Marketing Millennials Community Bank social media 40

PYMNTS

OCTOBER 21, 2016

Even as early as 1999, Villante observed that many of the people he knew were already paying their bills online, all except for one — their largest payment every month: their rent payment. Millennials, Villante explained, are willing to “set it and forget it” on auto pay for $3.95–$4.95 “It’s a no-brainer.”.

Payments 100

Payments Software Management Cards 100

Gonzobanker

MARCH 6, 2018

Customers expect to be able to use their mobile devices to do all their day-to-day activities, and strong digital capabilities can attract and retain not just millennials, but all new customers. To be future ready, an institution must strategically align marketing spend with growth opportunities in terms of customer interactions.

Strategy 88

Strategy Marketing Mobile Trends 88

The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

Millennials 38

Millennials Community Bank Community Branding 38

Gonzobanker

JULY 27, 2022

Three in 10 Gen Zers and Millennials now consider a digital bank or fintech to be their primary checking account provider, and I would bet that most of them have no clue where that provider’s headquarters is located (or care, for that matter).

Strategy 88

Strategy Customer Experience Fintech blockchain 88

FICO

MARCH 24, 2021

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. But in every case, there are some countries where this kind of data is being used or explored, often with the customer’s express permission.

Data 59

Data social media Resources Examples 59

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. Long-term challenges.

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

AUGUST 5, 2015

Financial institutions with the right content marketing strategy can build relationships with Millennials that will reap rewards later.

Millennials 12

Millennials Marketing Marketing Strategies Strategy 12

CB Insights

OCTOBER 10, 2018

This includes targeting the underbanked/unbanked, millennials, students, kids, freelancers, and early adopters of blockchain. Millennials. This niche specifically targets the cash-strapped, digital savvy millennials with marketing, brand positioning, and prioritizing the product roadmap. Underbanked/Unbanked. Home Owners.

Retail 78

Retail Cards Millennials Mobile 78

William Mills

MAY 11, 2016

Chip card reader for when customers are shopping online to improve security. Integrate with any online merchant site. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Fiserv is meeting that need for FIs and millennials.

Mobile 41

Mobile Video social media Data 41

William Mills

MAY 11, 2016

Do no go online and get another online loan. Under the scenario the consumer can transfer much-needed cash as well get cash (that was earned, not paid yet) so no payday or online lending debt is added. Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.” Man, that’s true.

Video 40

Video Lending social media Analytics 40

The Raddon Report

MAY 25, 2016

Consumption of media is shifting online, giving consumers access to the music they want and providing financial institutions with a new, more personalized marketing opportunity.

Millennials 13

Millennials Online Marketing Marketing Strategies 13

William Mills

SEPTEMBER 7, 2016

I’ve heard that financial planners are having a hard time getting Millennials thinking about retirement but instead focus on short-term financial goals – homes, vacations, etc. Showing a customer going online via their PC browser to make a payment by buying currency and I assume sending to someone else in a different currency.

Mobile 40

Mobile Cards Fraud Data 40

PYMNTS

MAY 30, 2016

Online Checkout Conversion. We identified more than 40 different variables that contribute to checkout abandonment and then shopped at 650 online sites that account for more than 70 percent of eCommerce traffic to see how well merchants are doing. Online Fraud Attack Rates Soar Since October. Get all of the details here.

Trends 100

Trends Retail Fraud Mobile 100