PYMNTS

JANUARY 20, 2020

Millennials to the Rescue. Indeed, there are solid reports out there that millennials — that scapegoated generation blamed for the demise of certain fast-casual restaurant chains, densely-packed pieces of primeval carbon (aka diamonds ) and other consumer mainstays — are helping to keep the greeting card industry alive.

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Retail Millennials Cards social media 183

The Financial Brand

JANUARY 16, 2019

Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 33

Marketing Strategies Strategy Marketing Millennials 33

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

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Study Analytics Millennials Retail 114

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. While the coffee story might be entertaining, it’s not the full history of A&P’s private label strategy. The strategy would prove to be timeless. Their answer was 8:00 A.M. and 8:00 P.M.,

Branding 119

Branding Millennials Retail Strategy 119

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

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Branding Online Strategy Marketing Strategies 166

PYMNTS

OCTOBER 10, 2017

Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. According to a news report in The Wall Street Journal , there are 4.8 million 26-year-olds in the U.S., making it an attractive group to pursue. Scotts Miracle-Gro is one example.

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Branding Online Millennials Groups 102

South State Correspondent

DECEMBER 12, 2024

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. and then testing if they like it or not.

social media 195

social media Tools Marketing Data 195

PYMNTS

DECEMBER 12, 2016

And while a BDO survey from October found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season, the same survey also shows that just 12 percent of retail marketers in the U.S. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season.

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Comparison Mobile Survey Marketing Strategies 100

PYMNTS

JANUARY 24, 2017

It looks as though millennials may soon face competition as the generation to watch. Social media and digital advertising will be dominant in marketing strategies targeted to Generation Z, but retailers must adopt these mediums in interactive ways to inspire and engage this emerging generation of consumers.”.

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Retail social media Survey Study 100

The Financial Brand

OCTOBER 1, 2018

Research findings blow up many of the Millennial myths that frequently fool financial institutions into faulty marketing strategies. The post Banking on Millennials: Balancing Branch Preferences And Digital Expectations appeared first on The Financial Brand.

Millennials 33

Millennials Marketing Strategies Strategy Branding 33

PYMNTS

JANUARY 10, 2018

“We’re not like, ‘Oh, it’s all about millennials.’ Millennials buy plenty of Athleta gear, of course, but the brand focuses on the bigger picture: The retailer features models older than 30 in advertising, and its brand ambassadors aren’t a size 2. We aren’t chasing them,” she said. It’s doing really well,” Mallard admitted. “It

Millennials 105

Millennials Branding Retail Marketing Strategies 105

South State Correspondent

MAY 2, 2022

This problem is often magnified when marketing gets involved as marketing then goes off and creates a strategy based on the bias and limitations of what the product people told them. The branch thinks about increasing deposits, and Treasury Management thinks about growing treasury management. Funnels Create Tactical Confusion.

social media 195

social media Management Marketing Resources 195

Long Lasting Ideas

MAY 27, 2016

We’ve spent a good deal of time of late chatting about Millennials. No doubt, the discussions are justified given the growth of the Millennial population. Fraud Busters at Bank Marketing Strategy + Ideas. Robberies once committed at banks with ski masks and pistols have been replaced by cybercrime.

Fraud 49

Fraud Millennials Texas Marketing Strategies 49

The Financial Brand

MAY 19, 2021

The post How Gen Z and Millennials Differ Financially appeared first on The Financial Brand. The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.

Millennials 42

Millennials Branding Groups Marketing Strategies 42

The Financial Brand

AUGUST 18, 2021

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.

Millennials 43

Millennials Banking Trends Analysis Trends 43

The Financial Brand

AUGUST 11, 2020

The post 10 Years Ago, Targeting Millennials Was Critical – What Now? The huge generation will inherit massive wealth, but are ill-equipped to deal with it. Here's how banks and credit unions can (and must) help. appeared first on The Financial Brand.

Millennials 43

Millennials Branding social media Marketing Strategies 43

Let's Talk Payments

FEBRUARY 11, 2017

But it’s remarkable how much we’ve gotten wrong about Millennials. Marketing strategies devised for Millennials by older generations have. They may be the most closely tracked generation in human history.

Millennials 40

Millennials Marketing Strategies Strategy Payments 40

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We

social media 135

social media Branding Course United States 135

Gonzobanker

JULY 27, 2022

Strategies focused on physical attraction (marketing) and distribution – where branches serve as customer attractors and points of service and delivery – are increasingly “invalid,” requiring banks to “upgrade to the latest version of the protocol,” i.e., digital marketing and distribution. The Holy Trinity of Strategy.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

The Financial Brand

MARCH 23, 2021

The post Is Everything Bankers Think They Know About Millennials & Gen Z Wrong? Revamping banking to fit the 'customers of tomorrow' may not actually pay off for banks and credit unions in the long run. appeared first on The Financial Brand.

Millennials 42

Millennials Branding Marketing Strategies Strategy 42

Abrigo

JULY 29, 2016

Millennials want to walk away from their interview with positive feelings. Millennial employees ask themselves, “How do I feel when I come to work every day?” These types of queries help you with market strategy and remaining competitive in attracting the best applicants.

Examples 150

Examples Millennials Marketing Strategies Company 150

The Financial Brand

JUNE 23, 2020

Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged. The post 5 Reasons Millennials Hate Your Bank’s Content Marketing — And Fixing It appeared first on The Financial Brand.

Millennials 43

Millennials Marketing Branding Marketing Strategies 43

The Financial Brand

SEPTEMBER 29, 2021

The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?

Millennials 41

Millennials Banking Trends Analysis Trends 41

The Financial Brand

APRIL 20, 2021

The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on that.

Millennials 36

Millennials Cards Meeting Branding 36

The Financial Brand

MARCH 25, 2024

Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers. This article Young Women Are Getting Richer.

Marketing 34

Marketing Marketing Strategies Millennials Branding 34

The Financial Brand

DECEMBER 4, 2018

Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations. The post Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’ ’ appeared first on The Financial Brand.

Millennials 33

Millennials Industry Branding Marketing 33

The Financial Brand

SEPTEMBER 8, 2019

The post Powerful New Signals for Financial Marketers From Millennial Segment appeared first on The Financial Brand. Challenge and opportunity define this huge generation. Financial institutions that take the right approach (and walk the talk) stand to win.

Millennials 33

Millennials Marketing Branding Marketing Strategies 33

Gonzobanker

MARCH 6, 2018

Customers expect to be able to use their mobile devices to do all their day-to-day activities, and strong digital capabilities can attract and retain not just millennials, but all new customers. Throwing money at new technology without a change to strategy or operations is a fool’s errand based on wishful thinking.

Strategy 86

Strategy Marketing Mobile Trends 86

Cisco

MAY 25, 2021

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy. Cisco smart collaboration systems help solve these issues as part of a workplace strategy.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

AUGUST 5, 2019

New data help financial marketers understand the needs and concerns of this huge generation with its different views of the American Dream. The post Financial Stress Now Main Reason Why Millennials Lose Sleep appeared first on The Financial Brand.

Maine 31

Maine Millennials Branding Marketing 31

The Financial Brand

MAY 29, 2019

The post Can Baby Boomers Be Financial Marketers’ Millennial Secret Weapon? Mom and Dad, even Grandma and Grandpa may be among 'social influencers' who can help sell new generations of consumers on banking with you. appeared first on The Financial Brand.

Millennials 30

Millennials Marketing Branding Marketing Strategies 30

Long Lasting Ideas

APRIL 19, 2016

at Bank Marketing Strategy + Ideas. Don’t misunderstand, working in the company’s bankruptcy division was hard business, with bankruptcies on the rise. Continue reading Making banking cool again.

Marketing Strategies 40

Marketing Strategies Strategy Marketing Millennials 40

The Financial Brand

DECEMBER 4, 2018

While the term 'Youthquake' is not new, it defines a turbulent time of change in banking and other industries caused by the Millennial generation. The post Millennials, The 4th Industrial Revolution, And Youthquake 4.0 appeared first on The Financial Brand.

Millennials 25

Millennials Industry Branding Marketing Strategies 25

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.

Marketing 40

Marketing Millennials Community Bank social media 40

PYMNTS

OCTOBER 21, 2016

Millennials, Villante explained, are willing to “set it and forget it” on auto pay for $3.95–$4.95 . “Consumers get positive credit reporting by paying through our platform on-time, as well as other discounts and rewards,” Villante explained. “It’s a no-brainer.”. Vacation rentals, for example.

Payments 100

Payments Software Management Cards 100

The Financial Brand

JUNE 6, 2017

The baby boomer segment has been ignored by fintech start-ups and many banks despite their significant needs and revenue potential.

Millennials 29

Millennials Fintech Customer Experience Marketing Strategies 29

PYMNTS

MAY 30, 2016

Individuals who may not have traditional access to credit — millennials, immigrants, the unbanked, etc. — According to Howard West, senior director of global strategies at Digital River, that means thinking local. On top of that, merchants have to think about how they are going to push their marketing strategies globally.

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Trends Retail Fraud Mobile 100