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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.

Trends 309
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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

New evidence of that — part of the broader trend of the existential changes in the world of brick-and-mortar retail, changes that are gaining more focus this month — comes from reports that stationery chain Papyrus is closing up shop. Millennials to the Rescue. The move has much more to do with the decline of handwriting, of course.

Retail 183
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Study Shows Gen Z Surprisingly Prefers In-Store Shopping

PYMNTS

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

Study 114
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Private Labels Have Their Roots In Coffee And Hats

PYMNTS

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. But unlike the eCommerce superstore, which had a broad audience, the eRetailer decided to gear its Uniquely J toward millennials. Their answer was 8:00 A.M. and 8:00 P.M., For Everyone.

Branding 119
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Shoppers Use Mobile For In-Store Comparisons

PYMNTS

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. For millennials, that number is more like 90 percent.

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Why The Gap Needs Athleta To Stay Fit

PYMNTS

Athleta’s growth can somewhat be attributed to changing trends: People are dressing down, which means selling well-made and stylish-looking leggings happens to be the new fad. We’re not like, ‘Oh, it’s all about millennials.’ A Wider Audience . We aren’t chasing them,” she said. It’s doing really well,” Mallard admitted. “It

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How Financial Institutions Can Improve Banking for Hispanic Millennials

The Financial Brand

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.