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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Strategy 496
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ABA recognizes six banks with national bank marketing awards

ABA Community Banking

ABA announced six banks are the recipients of the 2024 Brand Slam Awards, which honor exceptional bank marketing strategies. The post ABA recognizes six banks with national bank marketing awards appeared first on ABA Banking Journal.

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The evolution of AI & lending: Parallel journeys shaping the future

Abrigo

Credit bureaus , which were very localized at the time, began expanding to a more national footprint. Expanding these bureaus nationally enabled standardization in credit assessments. These models influenced marketing strategies, collections, and fraud detection tools.

Lending 221
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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188
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Digital Couponing Rises With The Digital Shift

PYMNTS

Inmar Intelligence , one of the leaders in digital couponing, reported last week that enrollment in digital coupon programs among the top 30 percent of national grocery chains has grown 93 percent year over year since March 1. Digital coupon redemption in March increased 56.5 percent industry-wide year over year.

Branding 239
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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

The study, entitled “ The State of Retailing Online 2016: Marketing and Merchandising ,” by the National Retail Federation and Forrester, a research and advisory firm for the retail industry, polled 240 companies from June through July.

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Consumers' Preference For Online Car Sales And Auto Loans Shakes Up Banks And Dealers

PYMNTS

The National Auto Dealers Association (NADA) recently reported that during the first three quarters of 2020, three out of every four vehicles sold were light trucks – a trend that has pushed truck prices to new highs. More consumers have sought to buy cars as a result of urban flight or to avoid public transportation.

Online 214