Independent Banker

SEPTEMBER 1, 2021

It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. 90% of loan and mortgage customers start their journey online. Marketing channels allow you to drive digital and physical traffic. Every marketing dollar matters.

Marketing Strategies 91

Marketing Strategies Strategy Marketing Google 91

Perficient

FEBRUARY 1, 2021

Online Purchase Completion. While the industry is not there yet, we’ll one day get to the point where consumers can fully complete a car purchase online. This helps the OEM maintain quality control and helps dealers by offering a cost-free, ready-to-use solution to improve their online experience.

Strategy 409

Strategy Branding Online Marketing Strategies 409

Independent Banker

DECEMBER 31, 2021

Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., shares how one client could attribute 90% of its new online account openings to a multichannel ad campaign—in other words, a campaign that runs on two or more platforms. Paid social represents one component of a digital marketing strategy.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Abrigo

OCTOBER 4, 2016

Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.

Resources 236

Resources Marketing Strategies Strategy Community 236

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

PYMNTS

JANUARY 19, 2021

While some small companies will use omnichannel facilitators, like the DoorDashes of the world, to connect to their customers online, costs and lower profitability will drive many of them to look to create a digital glue between the customer in the store and their life outside it. We believe these changes are lasting.

Retail 211

Retail Payments Online Marketing Strategies 211

Bank Innovation

APRIL 4, 2018

Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We

Payments 186

Payments Marketing Strategies Strategy Marketing 186

PYMNTS

JUNE 29, 2017

The business of helping people look and feel their best is bigger than ever, and consumers young and old are now heading online to get their fitness fix. NutraClick is one such player delivering on changing consumer expectations, both online and in retail stores. Building up Strength Online and in the Physical World.

Online 100

Online Apple Software Mobile 100

PYMNTS

NOVEMBER 1, 2017

Founded in 2016, Bootler is an online marketplace modeled on the likes of travel aggregators Kayak.com and Trivago: it lets consumers compare delivery fees, times and services used by different restaurants all in one online location, and in real time. Bootler pursues an online-offline marketing strategy, said DiBenedetto.

Online 110

Online Comparison Examples Marketing 110

PYMNTS

OCTOBER 10, 2017

Those characteristics make them completely different than the generations before them, forcing companies to develop new products, rethink their marketing strategies and offer educational programs that will capture the interest of 26-year-olds – which comprise the largest single age group of the millennial demographic.

Branding 102

Branding Online Millennials Groups 102

PYMNTS

MAY 19, 2020

Quotient will enable Shipt to offer national manufacturers’ coupons from such brands as Bayer, Kimberly-Clark, Colgate-Palmolive, and Johnson & Johnson and in the process spur eCommerce growth by integrating digital coupons into their online experience. “As

Branding 239

Branding Retail Meeting National 239

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

PYMNTS

AUGUST 19, 2016

And one exec from Merkle , the data-based marketing agency with over 100 prominent retail clients, believes retailers need to start planning their holiday shopping strategies now. The holiday shopping season also accounts for the largest percentage of online sales per year, which Gibson said rose to 8.7

Retail 100

Retail Online How To Strategy 100

SWBC's LenderHub

NOVEMBER 13, 2014

Although this proverb seems like it would only be meaningful to film geeks, marketing teams working for banks and credit unions can also use it as inspiration and apply it to their own video marketing strategy. Income Generation Increase Customer Base Customer Loyalty Marketing'

Video 89

Video Marketing Online Marketing Strategies 89

PYMNTS

SEPTEMBER 11, 2019

It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component. The new feature works with both Amazon’s mobile app and online.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

DECEMBER 23, 2020

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. It must be more than points or the cash discount,” she said. “It It's good, it's fulfilling and it's fun.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

MARCH 12, 2020

But right now, most firms that enable commerce are struggling to enable it across the IoT, narrow channels, defined as either online or offline. That helps retailers drive marketing strategy, which in turn can boost customer throughput and average revenue per user (ARPU).

Retail 182

Retail Data Examples Online 182

PYMNTS

FEBRUARY 2, 2021

The B2B commerce arena is moving online at record speed as more business buyers seek to procure products and services the way they do in their personal lives. The furniture industry, for example, can be especially difficult to migrate to online platforms. A hybrid B2B commerce approach can support a variety of shopping methods.

Marketing 170

Marketing Strategy Meeting Online 170

PYMNTS

MAY 12, 2020

The physical locations have mixed status depending on the state, between essential and non-essential companies, but many have stayed alive with “order online pick up in store” services or curbside pickup. Rogue started an aggressive online marketing strategy to overcome the lack of in-store purchases.

Branding 166

Branding Online Strategy Marketing Strategies 166

PYMNTS

JULY 22, 2020

Its estimates are based on a hybrid schoolyear, one in which parents have to split their bets between possibly going back to physical classrooms and possibly taking courses online. FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies.

Retail 186

Retail Meeting Arizona Florida 186

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 78

social media Marketing Marketing Strategies Strategy 78

PYMNTS

JANUARY 29, 2020

Borrower protection initiatives have taken aim at predatory lenders, both online and brick-and-mortar, with legislators at the state and federal levels addressing concerns that include a lack of transparency and sky-high fees and interest rates. small businesses had sought a loan online, compared to just 19 percent that did so in 2017.

Lending 136

Lending New York Online New Jersey 136

PYMNTS

JANUARY 8, 2020

Customers responded to our gifting assortment and marketing strategy, particularly in the 10 days before Christmas.”. The stock was under a bit more than 40 percent over the past 12 months as of the close of the market on Tuesday (Jan. Online spending reflected 15 percent of the total, up 18.8 percent from Nov.

Retail 131

Retail United States Marketing Strategies Report 131

PYMNTS

FEBRUARY 26, 2020

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. The program will aim to help Qdoba understand guest patterns and help tailor its programs to specific guests as individuals.

Customer Experience 130

Customer Experience Mobile Marketing Strategies Branding 130

PYMNTS

APRIL 16, 2020

So, for example, if we put together a back-to-school campaign, we might plan to be in certain stores, but we also need to be ready to lean on online sales exclusively. Her current marketing strategy is meeting the consumer online. Her current marketing strategy is meeting the consumer online.

Branding 160

Branding Community Strategy Online 160

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

JULY 2, 2018

Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. The trend comes at a time when brands are facing other changes on the social media site.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

MARCH 14, 2017

The company provides online banking platforms with small business solutions to help FIs better service their SMB clients. FinTech Autobooks announced new funding to support its SMB banking solutions. Reports Monday (March 13) said Autobooks secured $5.5 million in Series A financing led by Draper Triangle.

Detroit 122

Detroit Michigan Marketing Strategies Fintech 122

PYMNTS

FEBRUARY 3, 2020

As the Fed noted in a study a few weeks ago, through its annual Small Business Credit Survey (SBCS), smaller firms are increasingly turning to online lenders — and those lenders have (loan) approval rates of 76 percent versus 34 percent at large banks and 47 percent at small banks.

Lending 146

Lending Apple Study Online 146

PYMNTS

MAY 29, 2020

The company says that its offline-online split is about 66 to 33 percent of sales. Across stores and online, this model resonates with customers shop across more than one of these touchpoints.”. Our market strategy remains our priority for gaining market share and increasing inventory efficiencies in our top markets.

Cards 144

Cards Strategy Marketing Strategies Online 144

Abrigo

NOVEMBER 30, 2015

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. The company also works with solo practitioners and small firms in helping them better market their accounting practice.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

PYMNTS

OCTOBER 24, 2016

Its adaptive platform has a control panel that allows agents to customize content, colors and images in real time so it fits perfectly with their branding and marketing strategies. The platform also uses responsive design so it dynamically works for mobile, tablet or desktop.

Company 100

Company US Marketing Strategies Branding 100

PYMNTS

NOVEMBER 7, 2018

It’s just a lot easier to order online,” he noted. He noted, however, that is his market strategy and doesn’t mean the concept wouldn’t work equally well for a restaurant with a single location or a large national chain. With the initial pod concept, his company’s app will be used only for notifications and unlocking the cubby.

System 151

System Meeting Online Marketing Strategies 151

PYMNTS

JUNE 4, 2020

FIs have long provided digital services, but many have designed these experiences for the customer demographics that most prefer online and mobile channels. The June AML/KYC Tracker ® explores these and other methods that financial services companies are adopting as they work to make their security efforts both faster and more accurate.

Report 158

Report Fraud Security Fintech 158

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. This comes one year after the online retailer brought on more members to its Prime service in its history on the first day of the event, despite a rise in annual membership fees from $99 to $119.

Google 109

Google Comparison Retail Marketing Strategies 109

PYMNTS

SEPTEMBER 13, 2016

He is a noted industry expert in online fraud, cybercrime, identity theft, information security and networking technology and holds several patents in security, fraud and networking. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100