PYMNTS

MARCH 15, 2016

Going local means thinking and optimizing for: languages needed, supported currencies, regional logistics and regulation, and then, of course, payment and payments processing. On top of that, merchants have to think about how they are going to push their marketing strategies globally. What are their expectations?”

Mobile 100

Mobile Regional Marketing Strategy 100

The Financial Brand

JULY 2, 2024

This article Asking the Right Questions: Generative AI’s Impact on Financial Marketing appeared first on The Financial Brand. Ex-Regions Bank CMO Abbas Merchant discusses how generative AI is transforming marketing strategies and operations in financial services.

Marketing 34

Marketing Marketing Strategies Regional Branding 34

PYMNTS

JUNE 9, 2018

And in Brazil, TV marketers are leveraging an unusual marketing strategy to push customers over the edge: superstition. Notably, in Nepal’s geographic neighbor Bangladesh, the year hasn’t just seen banner eCommerce growth regarding the World Cup, but an explosion of delivery services, even outside crowded urban regions.

Retail 109

Retail Regional Branding Marketing 109

PYMNTS

NOVEMBER 1, 2017

Bootler pursues an online-offline marketing strategy, said DiBenedetto. Because of that, the firm can expand into new markets and geographies in the space of a day, says DiBenedetto. Additionally, the company has no need for “boots on the ground” when expanding into new markets. Building A Brand.

Online 110

Online Comparison Examples Marketing 110

The Paypers

JULY 28, 2022

Temenos and Wipro have expanded their partnership to help banks across varying scales to accelerate their go-to-market strategies in regions like the US, the UK, and Australia.

Marketing Strategies 31

Marketing Strategies Regional Strategy US 31

The Financial Brand

SEPTEMBER 18, 2019

The post Regional Bank’s Low-Cost Retention Campaign Maxes Marketing ROI appeared first on The Financial Brand. TCF Bank shares details of how it took a successful 'thank-you' promotion and almost doubled customer participation by tweaking the approach.

Regional 23

Regional Marketing Branding Marketing Strategies 23

PYMNTS

SEPTEMBER 12, 2019

By way of example, automotive customers have found added value in gaining insight (previously proprietary to dealers) into which fleets are buying which parts – knowledge that can help refine pricing and marketing strategies.

Payments 114

Payments Data Operations Marketing Strategies 114

Independent Banker

OCTOBER 31, 2021

“When you look at your website, it doesn’t matter if you have millions of page views,” says Michael Marriott, ICBA director of digital marketing strategy. Ultimately, what you need to be focusing on is, ‘Who’s within my region?’ They just have to think about their local markets.”.

Marketing 91

Marketing social media Video Community 91

Ublocal

JUNE 5, 2023

Business plan and financial projections Small businesses applying for an SBA loan must have a business plan with information about their target market, competition, marketing strategies, and a clear understanding of how the loan will be used to help the business grow.

New Hampshire 88

New Hampshire Vermont Resources Taxes 88

FICO

MARCH 28, 2023

We have also organized regional forums for female leaders in fintech, such as a recent Women in Leadership event held in Toronto in December 2022. She has nearly two decades of experience building leading global operations teams and designing enterprise sales go-to-market strategies while delivering impactful customer experiences.

Leadership 52

Leadership Software Community Florida 52

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

JANUARY 24, 2023

In using the Super Bowl as a marketing platform, banks and credit unions favor regional and online ads — with good reason. This article How Banks and Credit Unions Make Pricey Super Bowl Advertising Pay Off appeared first on The Financial Brand.

Regional 36

Regional Branding Online Marketing 36

The Financial Brand

JUNE 30, 2024

Regional bank's branding strategy chief aims to bring First Horizon front of mind when the time is ripe. This article How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects appeared first on The Financial Brand.

Branding 33

Branding Regional Strategy Marketing Strategies 33

The Financial Brand

SEPTEMBER 14, 2023

Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Meanwhile, examiners are keeping tabs.

social media 36

social media Community Bank Community Regional 36

NCR

MARCH 17, 2016

While common in many markets, some regions have lagged in their interest to deploy anti-skimming solutions. About Owen Wild: Owen leads the marketing strategy for the NCR Security Solutions portfolio. Deployment of anti-skimming solutions. The rapid rise in attacks in the U.S.

ATM 40

ATM Trends Security Cards 40

Bankelele

JANUARY 31, 2015

Also, Unga has implemented new Route-to-Market strategies and is opening up stores/warehouses that sell exclusively Unga products to overcome distribution problems in some areas. Unga wants to become a ‘nutrition company’ versus remaining a miller. This decision was made in earlier years and will remain so in the future.

Marketing Strategies 28

Marketing Strategies Meeting Taxes Regional 28

CB Insights

DECEMBER 4, 2019

Table of Contents: Amazon’s product strategy. Market strategy outside the US. Product strategy: Amazon takes on financial services. The regions involved in the initial pilot included Colombia, Chile, Hong Kong, Kenya, Indonesia, Malaysia, the Philippines, Peru, Taiwan, and Thailand. Closing thoughts.

Cards 101

Cards Lending Strategy US 101

CB Insights

MARCH 8, 2018

The UK, in particular, has seen the most challenger bank activity compared to other regions, as a result of progressive regulations enacted to promote competition and break up the banking monopoly. Another drawback is having to partner with other corporates in the interim while waiting on a bank charter.

Retail 78

Retail Digital Banking Fintech Regulation 78

Banking 2020

AUGUST 24, 2015

Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. Angie Gibson has over 12+ years of digital marketing experience, both agency and in-house, spans everything from regional franchises to SaaS tech start-ups, consumer packaged goods, new home sales, and online games.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. Angie Gibson has over 12+ years of digital marketing experience, both agency and in-house, spans everything from regional franchises to SaaS tech start-ups, consumer packaged goods, new home sales, and online games.

Industry 40

Industry Pennsylvania Marketing Mobile 40

CB Insights

OCTOBER 10, 2018

Emerging markets in Asia could be the next growth market: Asia has 2 privately funded startups and there are some stealth companies looking to enter the market. Existing startups like the UK’s Revolut are also looking to expand in the region. of monthly spend across 28 countries in Europe as of September 2018.

Retail 78

Retail Cards Millennials Mobile 78

Long Lasting Ideas

FEBRUARY 23, 2016

In regional ads in Alabama, Hyundai used bobble heads of the mascots for Auburn and Alabama as the items that would seal the deal for a new car customer. If you want to attract millennials, take on the bicycles and the marchers at a red light with a sports car and a rock guitarist. Know your community’s cultural touchstones.

Branding 40

Branding Alabama Community ATM 40

FICO

JUNE 23, 2023

Sectors that leverage digital marketing strategies for acquiring and properly serving customers are moving towards hyper-personalization — a ‘supercharged’ version of personalization using real-time customer data, artificial intelligence, automation and predictive analytics.

Fraud 52

Fraud Management Customer Experience Strategy 52

The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. Now it's adding marketing fuel. This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand.

Texas 33

Texas Marketing Branding Trends 33

William Mills

SEPTEMBER 9, 2016

Targeted at Marketing, execs, lines of business owners, etc. Demo: Customer Insight Dashboard for Regional Manager who can view their forward looking metrics such as customer attrition and look forward several quarters. Built a solution called Customer Insight for banking.

social media 40

social media ATM Mobile Customer Experience 40

PYMNTS

MAY 30, 2016

Going local means thinking and optimizing for: languages needed, supported currencies, regional logistics, regulation and then, of course, payments and payments processing. On top of that, merchants have to think about how they are going to push their marketing strategies globally.

Trends 100

Trends Retail Fraud Mobile 100