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Staples Pivots Its Marketing Strategy Away From Retail

PYMNTS

As we’ve reported over the past year, Staples has seen its CEO step down , the closing of 70 stores , and talks about a potential sale. In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy.

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Former Toast Executive To Lead Growth Push At Lunchbox

PYMNTS

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. As reported in this space in March, Lunchbox collaborated with activist investors Eniac Ventures in an effort to help small businesses impacted by the pandemic called Help Main Street.

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How banks attract new deposits in a competitive landscape

Abrigo

Leverage customer insights for targeted marketing Understanding the needs of different customer segments allows banks to tailor deposit products and marketing strategies effectively. Investing in digital solutions not only improves the customer experience but also positions community banks as forward-thinking financial partners.

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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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The evolution of AI & lending: Parallel journeys shaping the future

Abrigo

In 1970, Congress passed the Fair Credit Reporting Act to make sure information in credit reports was fair, accurate, and kept private. This law and later updates to it created new federal requirements surrounding the consumer information that lenders furnish to credit reporting agencies, which affected many lender processes.

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Expertise as Currency: How Thought-Leadership Helps You Close More Deals!

Perficient

Real-Life Examples A major American Banks Initiative “Womens Global Banking Insights” The large bank struck gold with a series of reports focused on empowering women financially. Did they post cute slogans and call it a day? Nope… They dug deep, offering data and advice that real businesses could use. The payoff?

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.