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Paid social media’s place in your marketing strategy

Independent Banker

Community banks can also create ads using Facebook Ads Manager to promote new products and services, an event or an educational seminar using advanced targeting. Paid social represents one component of a digital marketing strategy. With a minimum spend of $1 per day, banks can choose a budget that makes sense for them.

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FICO Women Leaders: Sharing Our Insights and Success

FICO

At our annual FICO World event, we host Women in Leadership seminars and forums. As executive vice president of software, Stephanie is responsible for all elements of the company’s software business, including software technology, product management, service, sales, and marketing functions.

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When Purple is the New White – The Art of the Zag

The Emmerich Group

In a seminar recently, I know many tables had ideas they wanted to share to an exercise I gave them. We all know—or at least I hope we do—that the old marketing strategy of blending in with your competitors is long dead. Sales & Marketing Sales Process Sales Training marketing for banks Sales banks'

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CEO Strategies Group Recap: What Are the Key Issues Facing Financial Institutions Today?

The Raddon Report

This past December, Raddon held its quarterly seminars for participants in its CEO Strategies Group program. The program provides institutions with comprehensive analytics that measure performance across all areas of the organization and help guide their strategic initiatives.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. Webinars: A webinar is a seminar conducted over the internet and is a great way to create an image of authority on a topic.

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