The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

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Long Lasting Ideas

MARCH 9, 2016

Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success.

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social media Community Bank Marketing Strategies Community 40

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

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Marketing Marketing Strategies social media Strategy 294

Long Lasting Ideas

APRIL 4, 2017

Call it “old-school social media,” better known as the thank-you note. They may seem an antiquated notion in the age of social media. But the thank-you note is an important tool, not only in marketing, but it communicating appreciation to your team members. at Bank Marketing Strategy + Ideas.

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Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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social media Policies How To Handbook 69

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Engaging Followers.

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NCR

APRIL 1, 2016

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

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William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience.

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social media Tools Marketing Strategies Marketing 40

Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist.

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Digital Growth Institute

MAY 12, 2023

Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

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The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? But, how do you execute an influencer marketing strategy successfully? This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand.

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Independent Banker

FEBRUARY 28, 2023

It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor.

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Marketing social media Community Bank Video 91

PYMNTS

JULY 2, 2018

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Long Lasting Ideas

JANUARY 23, 2020

In one of our more recent blogs, we talked a bit about the benefits of social media. convinced that a social media marketing program was right for them. Negative comments and reviews about your business on social media can be costly. at Bank Marketing Strategy + Ideas. Their reasoning?

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PYMNTS

MARCH 16, 2016

According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback. ModCloth says the decision was inspired in part by shoppers’ behavior on social media. The expansion also follows staffing upgrades in the San Francisco based fashion startup.

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South State Correspondent

MAY 2, 2022

For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing. Funnels Create Tactical Confusion.

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The Financial Brand

MARCH 8, 2016

Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy.

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social media Marketing Strategies Strategy Marketing 12

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

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Mobile Marketing Survey Marketing Strategies 188

Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

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Marketing social media Video Community 91

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

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Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

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PopularBank

MAY 15, 2020

Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Go Digital with Your Services.

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Social Assurance

SEPTEMBER 17, 2021

With this service – such as Social Assurance’s Digital Listings and Reputation Management – your financial brand can manage their digital listings information across thousands of locations across the web to ensure their information’s accuracy while also helping you to respond to reviews. Send Local Communications.

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Marketing Strategies Strategy Marketing How To 15

Insights on Business

FEBRUARY 13, 2019

For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Explore IBM Banking and Financial Markets Solutions. –> Browse more Think 2019 financial services blogs.

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Albuquerque Digital Banking Millennials social media 152

Long Lasting Ideas

APRIL 22, 2016

A friend has a social media habit he practices every Tuesday, thanks to Collared Greens, a Richmond, Va., Continue reading Bow ties and bank marketing. at Bank Marketing Strategy + Ideas. based high-end, high quality and environmentally friendly traditional clothing site.

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Marketing social media Marketing Strategies Strategy 40

PYMNTS

MARCH 6, 2018

According to the report, during the week-long celebration luxury and fashion companies tend to fare well which is why they have been rolling out promotions such as filling red envelopes with so-called lucky money that translates into discounts off products and embracing different marketing strategies.

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South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

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Long Lasting Ideas

APRIL 30, 2016

So imagine his horror this week when social media blew up with something that looked very much like a corporate press release, announcing that Dr. Pepper, the popular soft drink, would cease production this summer. Continue reading Good medicine: What banks can learn from the Dr. Pepper hoax at Bank Marketing Strategy + Ideas.

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PYMNTS

DECEMBER 27, 2017

You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more.

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The Financial Brand

OCTOBER 3, 2023

For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose. This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand.

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William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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social media Customer Experience Marketing Strategies Strategy 67

CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products.

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The Financial Brand

NOVEMBER 4, 2020

Banks and credit unions must stop playing around with this 'serious' social media option and adopt a systematic approach instead. The post Why Financial Institutions Need to Take LinkedIn Seriously in 2021 appeared first on The Financial Brand.

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