The Financial Brand

NOVEMBER 6, 2023

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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social media Video Branding Strategy 33

The Financial Brand

JULY 29, 2023

This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? But, how do you execute an influencer marketing strategy successfully? This article What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands? appeared first on The Financial Brand.

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Marketing Strategies Branding Strategy Marketing 29

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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social media Community Bank Community Regional 36

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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social media Marketing Marketing Strategies Strategy 75

Long Lasting Ideas

MARCH 9, 2016

Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success.

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social media Community Bank Marketing Strategies Community 40

Long Lasting Ideas

APRIL 4, 2017

Call it “old-school social media,” better known as the thank-you note. They may seem an antiquated notion in the age of social media. But the thank-you note is an important tool, not only in marketing, but it communicating appreciation to your team members. at Bank Marketing Strategy + Ideas.

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social media Tools Marketing Strategies Strategy 40

Long Lasting Ideas

JUNE 30, 2014

A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. Social Media Strategy Checklist.

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social media Strategy Marketing Marketing Strategies 40

NCR

APRIL 1, 2016

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

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The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

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Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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social media Policies How To Handbook 69

Digital Growth Institute

MAY 12, 2023

Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. This shift in how they seek and consume financial information presents both opportunities and challenges for financial brands and their marketing strategies.

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social media Marketing Strategies Strategy Branding 15

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Engaging Followers.

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social media Tools Marketing Strategies Marketing 42

Independent Banker

FEBRUARY 28, 2023

It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor.

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Marketing social media Community Bank Video 91

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience.

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social media Tools Marketing Strategies Marketing 40

PYMNTS

JULY 2, 2018

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.

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PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

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Mobile Marketing Survey Marketing Strategies 188

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

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The Financial Brand

MARCH 8, 2016

Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy.

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social media Marketing Strategies Strategy Marketing 12

South State Correspondent

MAY 2, 2022

This problem is often magnified when marketing gets involved as marketing then goes off and creates a strategy based on the bias and limitations of what the product people told them. Neither the product staff nor the marketing staff knows what they don’t know. Funnels Create Tactical Confusion.

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Long Lasting Ideas

JANUARY 23, 2020

In one of our more recent blogs, we talked a bit about the benefits of social media. convinced that a social media marketing program was right for them. Negative comments and reviews about your business on social media can be costly. at Bank Marketing Strategy + Ideas. Their reasoning?

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social media Marketing Strategies Strategy Marketing 59

PYMNTS

MARCH 16, 2016

According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback. ModCloth says the decision was inspired in part by shoppers’ behavior on social media. The expansion also follows staffing upgrades in the San Francisco based fashion startup.

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San Francisco social media Marketing Strategies Retail 100

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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social media Branding Trends Tools 15

Social Assurance

SEPTEMBER 17, 2021

With this service – such as Social Assurance’s Digital Listings and Reputation Management – your financial brand can manage their digital listings information across thousands of locations across the web to ensure their information’s accuracy while also helping you to respond to reviews. Send Local Communications.

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PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

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Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

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South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

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Insights on Business

FEBRUARY 13, 2019

Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Explore IBM Banking and Financial Markets Solutions.

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Albuquerque Digital Banking Millennials social media 152

PopularBank

MAY 15, 2020

Here are five strategies to help you keep your sales going during this unknown time. Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community.

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Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? The latest Google algorithm update, Hummingbird, put more emphasis on content creation and social media.

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social media Marketing Google Marketing Strategies 76

The Financial Brand

OCTOBER 3, 2023

For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose. This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand.

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Long Lasting Ideas

APRIL 22, 2016

A friend has a social media habit he practices every Tuesday, thanks to Collared Greens, a Richmond, Va., Continue reading Bow ties and bank marketing. at Bank Marketing Strategy + Ideas. based high-end, high quality and environmentally friendly traditional clothing site.

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Marketing social media Marketing Strategies Strategy 40

PYMNTS

MARCH 6, 2018

According to the report, during the week-long celebration luxury and fashion companies tend to fare well which is why they have been rolling out promotions such as filling red envelopes with so-called lucky money that translates into discounts off products and embracing different marketing strategies.

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Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

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Strategy Branding Marketing Marketing Strategies 15

PYMNTS

JULY 15, 2020

So that strategy was completely taken away from us. She has also cultivated a mammoth social media audience with 17 million users in her Instagram following. Mitchell will be part of the Onda marketing effort, but not a dominant presence. More traditional marketing efforts will accompany the rollout.

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PYMNTS

APRIL 16, 2019

Retailers put together window displays and signs to create enticing storefronts, engage customers via social media and send printed ads through the mail. If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers.

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Retail social media Mobile User Experience 162

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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social media Customer Experience Marketing Strategies Strategy 67