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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Visual Storytelling: Create Meaningful Gifs

Perficient

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Gifs grab the viewer’s attention – if a person is scrolling through social media posts and sees movement or animation, they are more likely to stop and check it out.

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How to Write a Social Media Policy for Your Financial Institution

Long Lasting Ideas

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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The priceless, timeless tool of old-school social media.

Long Lasting Ideas

Call it “old-school social media,” better known as the thank-you note. They may seem an antiquated notion in the age of social media. But the thank-you note is an important tool, not only in marketing, but it communicating appreciation to your team members. at Bank Marketing Strategy + Ideas.

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Deciphering Bank Customer Intent with AI in 4 Steps – Part 1

South State Correspondent

We now have tools at our disposal that can tell us what each one of our customers are thinking, no matter their gender, age, income, address, or culture. This is the same effort you will need to have a set of modern personalization tools so Step One needs to be done eventually in order to stay competitive.

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What to Do About the Surprise Risks of Social Media and Self-Service Tools

The Financial Brand

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.