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5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

SEO should always be kept in mind when adding to your content marketing strategy. Podcasts are primarily spread through word of mouth and secondarily through social media. This means your brand gets free exposure not only on social media, but also in real life. SEO Benefits.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. Make sure to add an interesting subject line and social sharing buttons so that people are more likely to pass along your video. Social Media. Paid Social Media.

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Bank Ecosystems: The Role of Data Ingestion

FICO

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. For more information, see our white paper on “Can Alternative Data Expand Credit Access?”.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

While the inclusion of and need for technology is growing in order for us to do our jobs more effectively, we cannot fail to recognize that it’s also growing our contributions to these organizations – a reflection of their reliance on marketing communications as a real difference maker. Content marketing. Social media.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

What’s the market strategy? The account has a tie into social media and sharing. This is the integration of mobile social media with trading. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Who is the target audience?

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