Bank Innovation

FEBRUARY 1, 2018

Matt Wilcox, SVP of Marketing Strategy and Innovation at Fiserv, will join Ryan Gilbert of Propel […]. Apple has its Genius Bar, and Bank Innovation has its Innovation Bar, where three fintech experts (fintexperts?) share the wisdom (and complimentary signature cocktails.)

Marketing Strategies 210

Marketing Strategies Innovation San Francisco Strategy 210

Perficient

JANUARY 20, 2021

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Strategy 496

Strategy Marketing Strategies Regional Marketing 496

Bank Innovation

OCTOBER 11, 2019

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

Marketing Strategies 210

Marketing Strategies Strategy User Experience Marketing 210

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Abrigo

FEBRUARY 26, 2025

Strategies to help banks attract new deposits Banks and credit unions planning for 2025 agree that attracting and retaining deposits remains a top priority. To succeed, banks must carefully balance competitive offerings with cost control while leveraging technology and relationship-building strategies to attract new deposits.

Community Bank 195

Community Bank Community Strategy Analytics 195

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Explore the Summit.

Customer Experience 526

Customer Experience Analytics Marketing Strategies Leadership 526

Bank Innovation

JULY 31, 2017

That’s the question robodavisory services should be asking themselves, according to Matt Wilcox, senior vice president of marketing strategy and innovation for Fiserv. Does your roboadvisor have too little automation, too much, or just enough to satisfy consumers?

Marketing Strategies 296

Marketing Strategies Strategy Innovation Marketing 296

Perficient

FEBRUARY 10, 2021

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

Digital Strategies 324

Digital Strategies Marketing Strategy Marketing Strategies 324

Perficient

AUGUST 14, 2023

Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. Ready for your Google Optimize sunset replacement? In today’s data-driven environment, the functionality of data experimentation tools is paramount.

Google 419

Google Tools Analytics Strategy 419

Independent Banker

SEPTEMBER 1, 2021

It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. When a consumer opened a Kasasa Loan, they brought in 52% more in loan balances. Flexibility is key — paid search, programmatic media buying, and direct mail are must-have tools.

Marketing Strategies 91

Marketing Strategies Strategy Marketing Google 91

Perficient

MARCH 22, 2021

Marketers start by building a “hot spot” on the page or app, and then push contextual content based on what the organization understands is relevant to that visitor. Ready to get started with Modular Content Personalization?

Marketing 322

Marketing Marketing Strategies Strategy Video 322

PYMNTS

MAY 4, 2020

Although there is no playbook, there are strategies and tactics that defined pre-pandemic retail and can perhaps contribute to saving post-pandemic retail. Marketing strategies have been somewhat shoddy during the pandemic. At its most basic level, marketing aims to create excitement around a product or service.

Strategy 182

Strategy How To Retail Data 182

Payments Dive

MARCH 22, 2019

David Jones sits down with Mark Bunney, director of market strategy at Ingenico, to explore the global payments business and a world in flux

Marketing Strategies 212

Marketing Strategies Payments Strategy Marketing 212

Independent Banker

DECEMBER 31, 2021

Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. Using Google search intent data to uncover consumers in a community bank’s market who are preparing for a major purchase, expanding their family or searching for a new home enables that bank to optimize its paid advertising so it gets results.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

JANUARY 8, 2025

It was like a treasure trove of data on consumer trends and recovery strategies… Think actionable, not academic. Thought-Leadership isnt just about flexing your brainpower… Its a full-on growth strategy. Businesses loved it. Mastercards sales of related tools and products? Through the roof.

Leadership 221

Leadership Trends Industry Strategy 221

Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. That leads to bad guesses. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive.

Marketing Strategies 196

Marketing Strategies Millennials Payments Strategy 196

Perficient

SEPTEMBER 9, 2020

Some may do onboarding to encourage existing customers to use a new platform, but it requires more investment and strategy than just that. Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? What Makes Digital Commerce Different?

Resources 340

Resources System Marketing Strategies Strategy 340

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. The New York-based omnichannel restaurant platform announced Monday (June 22) it had hired Kabakoff as vice president of solutions.

New York 326

New York Marketing Strategies Customer Experience Maine 326

Perficient

OCTOBER 7, 2020

As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms. Determining a successful automation strategy. This understanding of the enterprise involvement should not be a deterrent but?should

Tools 309

Tools Strategy Training Marketing Strategies 309

Bank Innovation

APRIL 4, 2018

Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We

Payments 186

Payments Marketing Strategies Strategy Marketing 186

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Perficient

SEPTEMBER 30, 2020

As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months. Have the agility to respond dynamically across all areas of your marketing strategy.

Video 508

Video Survey Strategy Marketing 508

Perficient

FEBRUARY 1, 2021

In many of these cases presented, a strong relationship and shared strategy needs to exist between the OEM and dealers for chatbots to be effective. This is one way to develop a unified strategy between all parties to maximize the effectiveness of AI. Are Chatbots the Answer in Every Situation?

Strategy 409

Strategy Branding Online Marketing Strategies 409

Abrigo

OCTOBER 4, 2016

The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy. The good news is that, even for institutions that have limited resources to focus on marketing, there are some easy ways to get started that can quickly impact loan application rates.

Resources 236

Resources Marketing Strategies Strategy Community 236

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170

Denver Marketing Strategies Strategy Marketing 170

Accenture: Banking

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150

Big Data Analytics Data Marketing 150

PYMNTS

SEPTEMBER 13, 2016

Alisdair is a technology entrepreneur and brings nearly two decades of industry experience to his role leading product management and strategy for ThreatMetrix. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Chief Products Officer, ThreatMetrix. Armen Najarian. CMO, ThreatMetrix.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

Perficient

DECEMBER 1, 2020

Those that have truly excelled at connecting with these audiences take the time and energy to learn more about them and develop strategies and content specifically for them. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

Trends 309

Trends Millennials Community Marketing 309

South State Correspondent

NOVEMBER 14, 2024

Establishing daily transfer limits, having a key performance indicator where you would cut instant payment usage off, AND having the ability to delay outflows for up to a week in the depository agreements are all risk mitigation strategies that may prove crucial in a bank run. Debt is another dampening factor for deposit outflows.

Payments 195

Payments Study Survey Data 195

William Mills

SEPTEMBER 20, 2022

Although reports indicate that the U.S. produced 528,000 jobs in July , those paying attention to recent headlines are well aware that the economy is on the cusp of another recession. Inflation is at its highest peak in 40 years , and tightened rates from the Fed pose a threat as we look to 2023.

Marketing Strategies 78

Marketing Strategies Marketing Strategy Report 78

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. This creates new challenges and paradigms for payment flows.

Strategy 295

Strategy Online Payments Management 295