PYMNTS

DECEMBER 12, 2016

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. Here are some of the key findings.

Comparison 100

Comparison Mobile Survey Marketing Strategies 100

PYMNTS

JUNE 30, 2016

A study released by Market Strategies International found that 31 percent of American households feel stuck in a relationship with one or more financial services companies they distrust. The answer may surprise you. For many of these providers, a lack of trust from their customers can result in big hits to their profitability.

Marketing Strategies 102

Marketing Strategies Study Meeting Strategy 102

Accenture: Banking

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. 1 Accenture, “ Accenture Open Banking for Businesses Survey 2018 ”. The threat is real.

Payments 150

Payments Customer Experience Survey Management 150

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

MAY 13, 2019

In the latest Innovation Readiness Playbook series, the Corporate Credit Product Edition, and in collaboration with i2c , PYMNTS surveyed more than 200 FI decision-makers to assess their shifting strategies for innovating this venerable product line. For 85 percent of FIs, this means corporate credit products.

Innovation 194

Innovation Innovation Strategies Strategy Trends 194

PYMNTS

JULY 2, 2018

Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. “The The trend comes at a time when brands are facing other changes on the social media site.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

OCTOBER 13, 2016

Windsor Circle said its survey indicates that more retailers of all sizes are incorporating predictive marketing strategies into their digital and omnichannel platforms, likely based on the success of the larger retailers who have been implementing it for years. Everybody is moving toward automation,” according to Williamson.

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FICO

APRIL 17, 2023

Home Blog FICO Hyper-Personalization Survey Highlights Boardrooms' Blind Spots New study from Forrester shows the value of hyper-personalization and the gaps businesses face today FICO Admin Tue, 07/02/2019 - 02:45 by FICO expand_less Back To Top Mon, 04/17/2023 - 10:10 Hyper-personalization is now front-of-mind among banking’s boardrooms.

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Survey Customer Experience Analytics Study 52

PYMNTS

JULY 22, 2020

In an NPD Group study released on Monday, 32 percent of surveyed parents said they weren’t expecting to buy supplies yet because it is too early to plan, while 37 percent said they weren’t planning to buy school supplies because they already have enough.”. That makes inventory tougher to plan.

Retail 186

Retail Meeting Arizona Florida 186

PYMNTS

JULY 1, 2019

Half of medium-sized FIs prefer to observe market trends before rolling out new innovations. We surveyed executives at more than 200 U.S. The Innovation Readiness Playbook, done in partnership with digital banking and payment solutions provider i2c Inc. gauges where banks are on the road to becoming innovators.

Innovation 157

Innovation Innovation Strategies Survey Groups 157

PYMNTS

AUGUST 13, 2018

A survey conducted by WEX recently said that countries with relatively high experience with digital initiatives when it comes to payments have seen a lingering of manual payment processes – and, thus, late payments. Still Too Much Paper. Time Is Money.

Payments 100

Payments Survey Retail United States 100

PYMNTS

FEBRUARY 3, 2020

As the Fed noted in a study a few weeks ago, through its annual Small Business Credit Survey (SBCS), smaller firms are increasingly turning to online lenders — and those lenders have (loan) approval rates of 76 percent versus 34 percent at large banks and 47 percent at small banks.

Lending 146

Lending Apple Study Online 146

Gonzobanker

AUGUST 23, 2021

For example, one survey found that 86% of consumers prefer to interact with a human agent, and 71% said they would be less likely to use a brand if it didn’t have human customer service representatives available. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

Strategy 145

Strategy Data Study Tools 145

PYMNTS

AUGUST 31, 2016

And nothing is worse than a bad product launch or poorly planned marketing strategy. Half of those surveyed also said they had visited a shop or restaurant after receiving a deal on their mobile device while they were near the location.

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Banking 4 Tomorrow

MAY 5, 2014

In a recent UN/ICAO commissioned survey on the use of signatures in passports, a number of countries including the UK recommended phasing out the long held practice because it was no longer deemed of practical use. Articles Branch Strategy Customer Experience Marketing Strategy Mobile Payments Risk Security Transparency'

Branch Strategies 42

Branch Strategies Marketing Strategies Customer Experience Strategy 42

Long Lasting Ideas

MAY 2, 2014

Nearly two-thirds (63%) of cell phone owners now use their phone to go online, according to a survey by the Pew Research Center’s Internet & American Life Project. bank marketing strategies bank marketing ideas online bank marketing strategy online marketing social media'

social media 76

social media Marketing Google Marketing Strategies 76

South State Correspondent

JUNE 22, 2023

According to the last Readytalk survey, bankers spend an average of 33% of their time in meetings having 62 meetings each month for 31 hours of questionable productivity. The process includes a marketing strategy. It is staggering how much banks spend. This average cost is $338 per meeting for a $ 1B asset-sized community bank.

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Tools Meeting Management Leadership 195

PYMNTS

APRIL 4, 2019

According to the survey, food service sales accounted for 22.6 Utilizing NACS research can help retailers track trips per transaction and develop new marketing strategies to bring customers from the pump inside the store.”.

Operations 102

Operations Trends Marketing Strategies Retail 102

Independent Banker

OCTOBER 1, 2021

Bolstered by a renewed interest in consumer protection initiatives by some legislators and some speculation of potential changes in regulations, the idea of a “no fee” overdraft solution as a marketing strategy might seem tempting.

Strategy 91

Strategy Marketing Strategies Policies Survey 91

Payments Source

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. These surveys were conducted over the last two years and offer year-over-year comparisons of results. CASE STUDY] Data-Agnostic?

Trends 72

Trends Customer Experience Survey Data 72

Insights on Business

JULY 23, 2018

CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners. So, given this environment, what are the most likely go-to-market strategies that these CxOs will apply? Quest for secure digital platforms.

Innovation 96

Innovation Security Strategy Case Study 96

PYMNTS

MARCH 29, 2018

And a BDO survey from October of 2016 found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies for that year’s holiday season. . Mobile has grown as a means of purchase, couponing, door-to-store and in-store research in recent years. The Road Ahead.

Retail 104

Retail social media Mobile Marketing Strategies 104

FICO

MAY 17, 2023

Before the pandemic, Accenture surveyed over 8,000 companies across 20 industries and countries. When Accenture ran the same survey after the pandemic, they found that the top 25 percent of companies investing in innovation --grew at 5 times the pace of the 10 percent who invested the least. Innovation is incredibly important.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

PYMNTS

MARCH 6, 2018

This agreement furthers a strategic tenet of Noventis’ marketing strategy in B2B payments around elimination of checks through our proprietary straight-through processing capabilities,” added Noventis CEO Steve Taylor. But we’ve been focused on different pieces of the puzzle.

Cards 116

Cards Payments Fraud Resources 116

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

PYMNTS

FEBRUARY 16, 2018

But CPG marketing and market strategy is built around the world of bricks and mortar – particularly when it comes to traditional advertising and working out agreements with grocery retailers on how and where their products will be displayed in-store for maximum exposure to consumer eyeballs.

Retail 124

Retail Branding Mobile Strategy 124

Gonzobanker

AUGUST 5, 2019

The vast majority of all survey respondents believes their marketing departments spend the “right amount of time” on activities like budgeting, departmental staff meetings and direct mail campaign planning. What distinguishes the high-impact institutions from the rest of the pack?

Marketing 109

Marketing Groups Branding Data 109

Social Assurance

OCTOBER 29, 2021

The pandemic helped shake up some long-held traditional forms of banking and marketing. As the financial services sector continues to adapt to the massive digital disruption, our survey results showed some impressive statistics about Marketing and Compliance technology.

Compliance 15

Compliance Survey Marketing social media 15

PYMNTS

MARCH 15, 2016

On top of that, merchants have to think about how they are going to push their marketing strategies globally. To put into context how important cross-border has become in commerce opportunities, there’s one key number that stuck out from the findings of the Index — and that’s 57 percent.

Mobile 100

Mobile Regional Marketing Strategy 100

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? This is the most indebted class ever.

Marketing 40

Marketing Millennials Community Bank social media 40

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. Nearly 8,000 people turn 65 daily in the United States. Read Bill Murtha’s entire post: [link].

Meeting 40

Meeting Marketing social media Community Bank 40

Gonzobanker

MARCH 6, 2018

Consider these numbers from PwC’s 2017 Digital Banking Consumer Survey : ? Much like a bank that over-concentrates itself on commercial real estate lending, banks that rely too heavily on physical channels for consumer and business customers risk attrition, lost revenue and increased expenses. 46% of consumers use ONLY digital channels today.

Strategy 88

Strategy Marketing Mobile Trends 88

FICO

JUNE 14, 2023

CLARKE: AI/ML are necessary to personalize at scale, yet according to Forrester’s 2022 Data and Analytics survey , less than one-third of banking data and analytics decision-makers say their firm is currently using AI technologies to scale and optimize personalization. Lack of trust is creating an internal barrier.

Analytics 52

Analytics Strategy Survey Technology 52

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 39

Marketing Survey Branding Fintech 39

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand.

Marketing 38

Marketing Survey Branding social media 38

The Financial Brand

JUNE 28, 2023

A traditional bank or credit union is still the primary institution for most, but a survey shows openness to digital alternatives is accelerating. This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand.

Fintech 34

Fintech Survey Branding Marketing Strategies 34

Long Lasting Ideas

JANUARY 19, 2015

Customer surveys are another way to capture positive reviews to use as quotes for marketing purposes. A comprehensive customer testimonial strategy will further enhance search results if they are placed on the bank’s web site and social media sites using keywords and hashtags.

Marketing 40

Marketing social media Online Marketing Strategies 40