Abrigo

FEBRUARY 26, 2025

Leverage customer insights for targeted marketing Understanding the needs of different customer segments allows banks to tailor deposit products and marketing strategies effectively. Offer targeted promotions, such as high-yield savings accounts for retirees or automated savings tools for younger consumers.

Community Bank 195

Community Bank Community Strategy Analytics 195

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Though gifs have conventionally been traded between social media users, they have become a go-to marketing tool for modern companies appealing to modern audiences.

social media 348

social media Branding Video Marketing 348

Independent Banker

SEPTEMBER 1, 2021

It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Flexibility is key — paid search, programmatic media buying, and direct mail are must-have tools. When a consumer opened a Kasasa Loan, they brought in 52% more in loan balances.

Marketing Strategies 91

Marketing Strategies Strategy Marketing Google 91

PYMNTS

OCTOBER 20, 2020

By identifying these “hotspots” across the broad spectrum of industries where buyers and suppliers are challenged, we have been able to help companies and institutions that have been struggling during the pandemic.

Tools 159

Tools Marketing Strategies Capital Payments 159

Independent Banker

DECEMBER 31, 2021

Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals. To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. DIY vs. partnering.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Perficient

JANUARY 8, 2025

It was like a treasure trove of data on consumer trends and recovery strategies… Think actionable, not academic. Mastercards sales of related tools and products? Card Businesss Small Business Advocacy – During the COVID-19 chaos, this card company became a lifeline for small businesses with its Recovery Insights platform.

Leadership 221

Leadership Trends Industry Strategy 221

Abrigo

FEBRUARY 12, 2025

These models influenced marketing strategies, collections, and fraud detection tools. Banks started to use statistical predictive models not only at the time of credit origination but also across the consumer journey.

Lending 221

Lending Data Fraud Technology 221

Long Lasting Ideas

NOVEMBER 25, 2018

The most valuable tool from the Postal Service since the Pony Express. at Bank Marketing Strategy + Ideas. Informed Delivery (“ID”) isn’t just the Postal Service’s latest push to heat up competition and survive against UPS, FedEx and other delivery services. Continue reading Informed Delivery.

Tools 80

Tools Marketing Strategies Strategy Marketing 80

Perficient

DECEMBER 1, 2020

Additional digital tools, such as translated website and blog content, multilingual chatbot and live voice assistance, and translated or captioned video. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

Trends 309

Trends Millennials Community Marketing 309

South State Correspondent

DECEMBER 12, 2024

We now have tools at our disposal that can tell us what each one of our customers are thinking, no matter their gender, age, income, address, or culture. This is the same effort you will need to have a set of modern personalization tools so Step One needs to be done eventually in order to stay competitive.

social media 195

social media Tools Marketing Data 195

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Cybersecurity.

Regulation 156

Regulation Innovation Fintech Marketing 156

South State Correspondent

JUNE 15, 2023

EOS in banking consists of the above six principles that we will summarize today and then a set of tools that we will cover in a forthcoming article. What is our (high-level) marketing strategy? Hopefully, there will be a couple of ideas and tools for your bank to work on to improve performance. What is our core Focus?

Operations 195

Operations System Tools Management 195

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. That’s where the treasury team can add a lot of value,” he explained.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

OCTOBER 8, 2019

The tool is designed to enable SMBs to pay their vendors with commercial cards, even if that vendor does not accept them. Yak Pay is owned by Payment Logic, reports explained, with Visa providing product design and go-to-market strategy expertise. Reports in IT Wire on Monday (Oct.

Marketing Strategies 144

Marketing Strategies Cards Security Payments 144

Gonzobanker

FEBRUARY 13, 2025

Product design/pricing, investments, marketing strategies, and almost everything else require some sort of data element. However, financial institutions have found that they are facing a more complex environment for their data strategy every year. Smart banks recognize the value in good, consistent data that holds up over time.

Data 78

Data Management Strategy Study 78

PYMNTS

OCTOBER 6, 2016

The study, entitled “ The State of Retailing Online 2016: Marketing and Merchandising ,” by the National Retail Federation and Forrester, a research and advisory firm for the retail industry, polled 240 companies from June through July.

social media 205

social media Survey Retail Online 205

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. Although other firms offer similar tools for shopping, Amazon’s tool combination “still pales in comparison to data collection by Alphabet Inc’s Google,” per the report.

Google 109

Google Comparison Retail Marketing Strategies 109

PYMNTS

SEPTEMBER 11, 2019

It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component. Last year saw a boom in brands using VR in this way, including U.K.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

FEBRUARY 3, 2020

Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. cloud infrastructure with Microsoft and an Adobe Sensei-powered product suggestion tool. Xenon arc’s client list includes known brands in the materials industry. Europe, Mexico and Brazil. “Go-to-market

User Experience 130

User Experience Washington Marketing Strategies Leadership 130

PYMNTS

NOVEMBER 13, 2020

Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency. As George Arison, Shift’s other co-CEO, put it: “[These] results demonstrate that there is a clear demand for our offerings.”.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

AUGUST 16, 2019

15) the launch of its Expense Management tool under its Revolut for Business offering. Earlier this year, Revolut announced a shift in its market strategy as it worked to expand its market share and global presence. company announced in a blog post on Thursday (Aug.

Marketing Strategies 108

Marketing Strategies Management Tools Compliance 108

PYMNTS

MARCH 30, 2020

While platforms like email campaigns and LinkedIn remain important tools for B2B vendors, Good noted that this digitization of the buyer-supplier relationship has led many in the industry to “frown upon” a more traditional approach: phone calls. “The companies that find the need to outsource have a fear of giving up control.”

Strategy 171

Strategy Marketing Tools Marketing Strategies 171

PYMNTS

NOVEMBER 26, 2019

And while the boxes are different every month, the firm might have a quarterly re-run of the consumables in hockey like tape, a mouth guard or a new training tool. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing.

Community 161

Community United States Groups Exercises 161

Long Lasting Ideas

APRIL 4, 2017

But the thank-you note is an important tool, not only in marketing, but it communicating appreciation to your team members. Continue reading The priceless, timeless tool of old-school social media. at Bank Marketing Strategy + Ideas. A healthcare consulting and coaching firm, the Pensacola, Fla.-based

social media 40

social media Tools Marketing Strategies Strategy 40

PYMNTS

JUNE 28, 2016

Reports said D3 raised $10 million from West Partners for its digital SME and consumer banking tool, which is extended to existing financial institutions that want to strengthen their digital banking services for SME customers. “As a company we have successfully completed the largest replacement projects in the history of the industry.”

Security 100

Security Tennessee Analytics Digital Banking 100

PYMNTS

NOVEMBER 9, 2018

It was another busy week for B2B FinTech startups, with globally and vertically diverse companies securing new funding for their enterprise-targeting tools. Its tool, Agile Insights, can be used for a range of use cases, the firm explained, including demand-planning for eCommerce companies or marketing strategies for consumer product firms.

Software 158

Software Capital North Carolina San Francisco 158

PYMNTS

APRIL 16, 2019

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available.

Retail 162

Retail social media Mobile User Experience 162

Gonzobanker

AUGUST 23, 2021

Banks need to make chatbots components of critical business processes (like account opening)—not just generic sales and service tools. Personal financial management (PFM) tools have been trying to provide advice to bank customers for years with little success. 2) The need for data. It’s an over-sold justification of chatbots.

Strategy 145

Strategy Data Study Tools 145

PYMNTS

MARCH 19, 2018

Data helps companies understand customers and change their go-to-market strategies to meet their buying habits. Data needs protection , however, a key desire of consumers who may be wary and weary of aggressive marketing. “A Data, after all, is oil, akin to that black gold as in the digital economy, it keeps commerce flowing.

Analytics 124

Analytics Data Compliance Tools 124

PYMNTS

OCTOBER 24, 2016

Its adaptive platform has a control panel that allows agents to customize content, colors and images in real time so it fits perfectly with their branding and marketing strategies. The platform also uses responsive design so it dynamically works for mobile, tablet or desktop.

Company 100

Company US Marketing Strategies Branding 100

PYMNTS

JULY 17, 2019

The investment will be used to accelerate product development and engineering while also fueling global go-to market strategy and deployment, DUST Identity said in a press release. Led by Kleiner Perkins, provider of the company’s initial $2.3

Security 101

Security Marketing Strategies blockchain Tools 101

PYMNTS

FEBRUARY 22, 2019

The company facilitates the movement of freight and handles packages and customs processes, while linking businesses to cost analysis, supply chain efficiency and other tools to enhance their operations. Offering companies a tool to mitigate against the risk of payment fraud, nsKnox, based in the U.S.

Lending 139

Lending Capital Fraud Tools 139

PYMNTS

JUNE 4, 2020

Some players in the space are now suggesting that open banking could be a tool to help FIs accelerate the know your customer (KYC) processes. FIs that enable open banking make application program interfaces (APIs) available to third parties, which can then use the APIs to seamlessly draw on customer data.

Report 158

Report Fraud Security Fintech 158

The Financial Brand

MARCH 16, 2020

The post Rethinking Financial Services with Artificial Intelligence Tools appeared first on The Financial Brand. AI should tailor what institutions offer to the needs of everyone they serve, instead of forcing them into traditional molds more quickly.

Tools 42

Tools Branding Marketing Strategies Innovation Strategies 42

Abrigo

OCTOBER 20, 2016

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.

Software 150

Software Lending Community Bank Taxes 150

PYMNTS

FEBRUARY 28, 2017

As the fight rages on, PYMNTS recently caught up with Angel Grant, director of global market strategy for RSA’s Fraud and Risk Intelligence Solutions, who discussed how fraudsters are getting access to users’ accounts to wreak financial havoc, the latest and greatest defenses against those fraudsters and who’s winning the account takeover battle.

New York City 100

New York City Fraud Security New York 100

PYMNTS

MAY 16, 2018

The multi-year partnership will serve Premier Community’s HOA management customers by creating access to AvidXchange’s accounts payable (AP) automation and payment tool, which Praeger said can alleviate some of the worst delays and challenges in the vertical.

Florida 100

Florida Boston Community Bank Marketing Strategies 100