Perficient

SEPTEMBER 30, 2020

But, as with everything else in 2020, this may be a trend that will be significantly impacted as well. This is a trend that had already begun, but the pandemic has accelerated it this year. Have the agility to respond dynamically across all areas of your marketing strategy.

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Video Survey Strategy Marketing 508

The Financial Brand

JANUARY 19, 2021

The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.

Marketing Strategies 42

Marketing Strategies Strategy Trends Marketing 42

PYMNTS

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. If you need help with data-driven strategies call 888 243 3470.

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Trends social media Strategy Data 115

PYMNTS

AUGUST 18, 2016

Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy. PYMNTS’ August Omnicommerce Tracker discusses the subject of marketing strategy and analytics with Mike Harkey, VP of Foursquare.

Data 100

Data Trends Marketing Strategies Strategy 100

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. One, (these are specific, by the way, to digital marketing), Chrome retiring cookies.

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Marketing Study Video Phoenix 309

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies.

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Strategy Online Payments Management 295

PYMNTS

MAY 30, 2016

And to make sure that everyone starts off 2016, Part II on the same footing, we thought we would bring you a few of the top trending stories, as well as hot data/research topics, that will give you a head start on that all-important planning for 2016 and beyond. Store Front Business Index: Main Street USA, A-OK? Catch the latest.

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PYMNTS

OCTOBER 10, 2019

Tapping into the world of eSports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” said Adam Petrick, global director of brand and marketing at PUMA. Other companies, like Nike and Adidas , have similar deals. Champion and K-Swissesport sell eSport apparel and shoes as well.

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Trends Capital Marketing Strategies Branding 101

The Financial Brand

JUNE 26, 2017

Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels.

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Marketing Strategies Trends Strategy Marketing 33

PYMNTS

SEPTEMBER 11, 2019

Already, trends are emerging that promise to play out with greater steam in the 2020s. It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component.

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PYMNTS

NOVEMBER 13, 2020

The pandemic accelerated a trend toward digital auto loan origination that has been developing for some time," Patrick Roosenberg , director of automotive finance intelligence at J.D. Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency.

Online 214

Online San Francisco Trends Marketing Strategies 214

The Financial Brand

NOVEMBER 24, 2019

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

Marketing Strategies 31

Marketing Strategies Trends Strategy Marketing 31

The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Banking Trends 36

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. Big data, it used to be called. The latest developments come from Mastercard.

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Data Innovation Big Data Marketing Strategies 293

PYMNTS

MAY 13, 2019

However, the parameters of innovation are shifting from a few years ago, when FIs were more inclined to roll out new products and chase shifting market trends. percent said they prefer to observe market trends before quickly unveiling their solutions.

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Innovation Innovation Strategies Strategy Trends 194

PYMNTS

OCTOBER 6, 2016

The study, entitled “ The State of Retailing Online 2016: Marketing and Merchandising ,” by the National Retail Federation and Forrester, a research and advisory firm for the retail industry, polled 240 companies from June through July.

social media 205

social media Survey Retail Online 205

PYMNTS

DECEMBER 23, 2020

With the travel-related perks of yore essentially being turned upside down as a result of the pandemic, Hondal said it’s time for businesses to embrace trends that are relevant today and reflect what people want and need. Do Good, Stand Out. It's good, it's fulfilling and it's fun. It really is.”.

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Strategy Marketing Marketing Strategies Branding 266

CB Insights

MARCH 4, 2019

From the growth of autonomous vehicles to flying robotaxis, we identified the top auto tech trends to watch in 2019. GET the 61-page mobility TRENDS report. Download the free report to learn about the biggest emerging trends in mobility and strategies to watch for 2019. Mobility-as-a-Service (MaaS). Electric Vehicles.

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Trends Mobile Technology blockchain 56

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

PYMNTS

JULY 2, 2018

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. “The

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social media Policies Marketing Strategies Branding 124

PYMNTS

JANUARY 18, 2018

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Competitive Disruption.

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Regulation Innovation Fintech Marketing 156

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. New MarTech Spend.

Trends 72

Trends Customer Experience Survey Data 72

The Financial Brand

OCTOBER 14, 2019

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

Marketing Strategies 25

Marketing Strategies Trends Strategy Marketing 25

PYMNTS

JANUARY 8, 2020

Macy’s performance during the holiday season reflected a strong trend improvement from the third quarter,” CEO Jeff Gennette said, according to CNBC. Customers responded to our gifting assortment and marketing strategy, particularly in the 10 days before Christmas.”. Analysts had been calling for a 1.75

Retail 131

Retail United States Marketing Strategies Report 131

PYMNTS

JANUARY 20, 2020

New evidence of that — part of the broader trend of the existential changes in the world of brick-and-mortar retail, changes that are gaining more focus this month — comes from reports that stationery chain Papyrus is closing up shop. And they’re buying fancier specialty cards, often with personal touches,” the report stated.

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Retail Millennials Cards social media 183

PYMNTS

AUGUST 12, 2020

But these trends began emerging well before the pandemic hit, opening an opportunity for the insurance landscape to embrace a new breed of company: the InsurTech. With more investment comes more innovation, which will be imperative for the sector to adjust its market strategies to fit the new normal of today.

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Policies Marketing Strategies Industry Payments 229

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Euclid Analytics’ CEO, Brent Franson, commented to Chain Store Age on this new shopping trend for Gen Z and what it means for retailers.

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Study Analytics Millennials Retail 114

PYMNTS

SEPTEMBER 13, 2016

During this live digital discussion, you’ll learn: – The challenges and trends in accommodating mobile customers transacting globally. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Previously, he directed the go-to-market strategy for IBM’s $1B portfolio of 100+ SaaS solutions.

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San Jose Strategy Fraud Marketing Strategies 100

PYMNTS

FEBRUARY 28, 2017

It’s already been a big year for biometrics, and with everyone from big banks to major retailers investing in the technology, that trend is unlikely to subside any time soon. . While some providers work to find new ways to authenticate users and detect fraudsters using biometrics, others are working to stop a rapid rise in account takeovers.

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New York City Fraud Security New York 100

PYMNTS

JULY 15, 2020

They looked around them and saw their peers indulging in the current trend of spiked seltzers. Mitchell will be part of the Onda marketing effort, but not a dominant presence. She will help to guide our marketing strategy as an executive in the company,” Gray said.

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Los Angeles New York Retail social media 204

PYMNTS

JANUARY 9, 2020

CEO Jeff Gennette said, per past reports, “Macy’s performance during the holiday season reflected a strong trend improvement from the third quarter. Customers responded to our gifting assortment and marketing strategy, particularly in the 10 days before Christmas.”. Analysts had been calling for a 1.75

Marketing Strategies 101

Marketing Strategies Retail Operations Report 101

PYMNTS

DECEMBER 12, 2016

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. Here are some of the key findings.

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Comparison Mobile Survey Marketing Strategies 100

NCR

MARCH 17, 2016

In light of these trends and statistics, what are the key trends for 2016? About Owen Wild: Owen leads the marketing strategy for the NCR Security Solutions portfolio. Over the past 15 years, Owen held several sales and marketing positions with some of the leading technology companies in North America.

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ATM Trends Security Cards 40

PYMNTS

MARCH 20, 2020

We know from previous downturns and recessions that the payment industry follows the overall market and consumer spend,” Mielke said, in describing overall trends. “So So if consumer spend is going down, the payment industry will feel that decline.”

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Software Examples Payments Industry 169

PYMNTS

JULY 1, 2019

In fact, more than 40 percent of small banks aim to be first to market with their innovations, a twofold increase from 2017 that surpasses that of larger banks. Half of medium-sized FIs prefer to observe market trends before rolling out new innovations. On average, these FIs designate 45.7 percent) and large banks (23.8

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Innovation Innovation Strategies Survey Groups 157

The Financial Brand

DECEMBER 4, 2018

Here's what banks and credit unions need to know to craft content that supports their digital marketing strategy in the year to come. The post Major Content Marketing Trends For Banks & Credit Unions In 2019 appeared first on The Financial Brand.

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Trends Marketing Marketing Strategies Strategy 31