PYMNTS
JULY 22, 2020
So far outside of the initial meetings (there was a second one June 26) the group’s activity has been limited to a white paper that summarizes some of the key concerns of the executive members. The white paper also aims right at the Digital 3.0 FIT framework advanced by PYMNTS.
Long Lasting Ideas
FEBRUARY 19, 2020
In a June 2018 white paper, “ Elder Financial Exploitation. at Bank Marketing Strategy + Ideas. The threat of potential financial abuse is one that elderly Americans. are facing at an alarming rate. Why are our elderly more vulnerable to financial exploitation? Continue reading Elder Financial Exploitation.
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William Mills
JANUARY 14, 2016
Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Content marketing has arrived! We see a well-defined pattern with our fintech content marketing clients.
FICO
MARCH 24, 2021
To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. For more information, see our white paper on “Can Alternative Data Expand Credit Access?”.
William Mills
AUGUST 30, 2018
SEO should always be kept in mind when adding to your content marketing strategy. A podcast also adds a human element to your brand because you can show a bit more personality than you may in a white paper or press release. SEO Benefits.
William Mills
JULY 26, 2018
Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. Remember, videos are an integral part of a well-rounded content marketing strategy, but they’re only one part and cannot serve every need your audience has.
Gonzobanker
JANUARY 14, 2016
.” The inability to pinpoint exactly what your Marketing department is really good at–and perhaps, not really good at–reflects a strategic shortcoming for many community-based FI marketers. Writing in-depth about journey mapping and customer data management would turn this post into a white paper.
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