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William Mills Agency Releases New White Paper: 10 Reasons Why Fintech Startups Fail

William Mills

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them.

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Google, DTC Retailers Form Advocacy Group

PYMNTS

So far outside of the initial meetings (there was a second one June 26) the group’s activity has been limited to a white paper that summarizes some of the key concerns of the executive members. The white paper also aims right at the Digital 3.0 FIT framework advanced by PYMNTS.

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Elder Financial Exploitation. We’re Not Doing Enough.

Long Lasting Ideas

In a June 2018 white paper, “ Elder Financial Exploitation. at Bank Marketing Strategy + Ideas. The threat of potential financial abuse is one that elderly Americans. are facing at an alarming rate. Why are our elderly more vulnerable to financial exploitation? Continue reading Elder Financial Exploitation.

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Bank Ecosystems: The Role of Data Ingestion

FICO

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. For more information, see our white paper on “Can Alternative Data Expand Credit Access?”.

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5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

SEO should always be kept in mind when adding to your content marketing strategy. A podcast also adds a human element to your brand because you can show a bit more personality than you may in a white paper or press release. SEO Benefits.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. Remember, videos are an integral part of a well-rounded content marketing strategy, but they’re only one part and cannot serve every need your audience has.

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Content marketing has arrived! We see a well-defined pattern with our fintech content marketing clients.