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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.

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Video: 8 Ways to Crank up your Sitecore Authoring and Marketing Experience

Perficient

Whether you are launching a new Sitecore XP environment in the next few months or are wanting to enhance your authoring and marketing experience, this video should be a whistle stop on your enhancements campaign tour. Originally this content was to be presented live in Budapest at SUGCON 2020 but then, well, you know.

Video 508
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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

Over the years, I’ve sat through (or participated in) countless digital platform/CRM presentations. I’m hard-pressed to think of one presentation that didn’t include the phrase “the right message, to the right person, at the right time.” Specifically, what is considered marketing and what is not.

Marketing 508
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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. As these services are typically elective care, further shut-downs – as is happening in Texas right now – present additional financial loss. The $200B question.

US 522
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Addressing the Need for Personalization in the Financial Services Industry

Perficient

What does your brand portray to the market? Consider: Marketing automation through Salesforce Marketing Cloud extends the capabilities of the Financial Services Cloud across digital touchpoints. Your brand is the beacon of authenticity for a personal experience.

Industry 294
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Personalization without Segmentation: The Power of Velocity Scripting

Perficient

Personalization drives success within marketing campaigns. The use of personalized content allows marketers to transition from batch and blast emails to more highly targeted one-to-one email communications. If your team uses Marketo Custom Objects the only way to present that data to your users is via Velocity Script Tokens.

Montana 348
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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

Data Cloud can be used to unify data from a variety of sources, such as CRM systems, marketing automation platforms, and third-party data providers. This can help businesses gain a 360-degree view of their customers and make better decisions about marketing, sales, and customer service. Generate personalized content.

Industry 221