Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 100

Marketing Automation San Francisco Conference Marketing 100

Perficient

DECEMBER 7, 2020

Talk to brokers, employers, members, and your sales and marketing teams to gather this intel. In the case of my friend, who leads a B2B health plan marketing team at her organization, her pain points revolve around not having insight into the clients currently receiving a quote or approaching renewal. Where does most of the pain exist?

Groups 294

Groups Comparison Industry Tools 294

Perficient

AUGUST 21, 2020

As you start to research what’s available in the market, you find that there are hundreds of potential systems, all at different price points and all that claim to be the best solution. A lot has changed in the portal space since that time and you want to consider a new platform to support your ongoing digital transformation efforts.

System 332

System Meeting Management Analysis 332

Gonzobanker

JANUARY 29, 2018

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. What’s to be done?

Analytics 98

Analytics Resources Strategy Marketing Strategies 98

FICO

JULY 9, 2021

Bigger banks have an advantage as they are able to leverage greater resources to attract new customers and extend their relationship with existing ones, through new product offers, segmented effectively, and targeted to gain the most value.

Financial Technology 52

Financial Technology Technology Software Analytics 52

FICO

JULY 9, 2021

Bigger banks have an advantage as they are able to leverage greater resources to attract new customers and extend their relationship with existing ones, through new product offers, segmented effectively, and targeted to gain the most value.

Regional 52

Regional Software Analytics Resources 52

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms.

Strategy 146

Strategy Digital Banking Digital Strategies Mobile 146

PYMNTS

APRIL 18, 2017

Commerce marketing automation software Bronto’s Senior Product Manager, Matt Davis, commented to Retail Dive about the impact chatbots are having on the customer service industry alone: “This really represents a shift now to where chat is starting to become the center of this kind of brand or product retailer interaction, directly with the customer.

social media 123

social media Payments Retail Branding 123

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Believe us when we say we get “experience,” but hard-nosed bank execs are looking at their resource spend and increasingly (and rightly) saying, “Show me the money.

Fraud 101

Fraud Austin Fintech Lending 101

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. A recent HubSpot report supports this, with 63 percent of marketers indicating that generating traffic and leads is their top challenge, essentially the Holy Grail for marketers.

eBook 41

eBook Marketing Automation Marketing social media 41

Gonzobanker

JUNE 26, 2019

Digital & Marketing. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns. And the long-term return will only improve considering the substantial one-time costs associated with implementations.

Idaho 119

Idaho Michigan System Lending 119

Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Their ability to market and add banking functionality … is a natural fit.”.

Fintech 136

Fintech Marketing Community Bank Community 136

Cisco

MAY 5, 2021

Limited time or technical resources to deliver on experiences clients want now. You already have a CRM, a Marketing Automation platform, or Call Center software. There are several constraints that organizations working on this are running into, including: Channel expertise and channel enablement.

Customer Experience 122

Customer Experience Branding Tools Strategy 122

FICO

JULY 15, 2022

This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. It means the inclusion of credit markets that are less developed, where a larger part of the population is underserved. markets, we offer a program called Score A Better Future. Plus, in many U.S.

Analytics 52

Analytics Data Lending Innovation 52

FICO

OCTOBER 24, 2018

Improve your agility by optimizing resources: Digitization is hindered when businesses can’t modify strategies quickly enough or respond to economic, competitive or consumer shifts. This speed to deploy new strategies and predictive models helps insurers respond rapidly to internal or external policy changes and expedites time-to-market.

Industry 40

Industry Analytics Strategy Policies 40

CB Insights

AUGUST 31, 2017

Shanghai-based NIO (蔚来汽车, formerly NextEV), a manufacturer of smart, electronic, and autonomous vehicles, is aiming for Tesla-style success in the Chinese market. Advertising/Marketing AI. That round, financed by Baidu for an undisclosed sum, was strategically focused on the Chinese market. in total funding. Company: Taboola.

California 61

California Capital Company Industry 61

Gonzobanker

DECEMBER 19, 2017

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. GonzoBanker of the Year – Large Banks.

Conference 85

Conference Industry Community Bank Community 85

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. ” Company facts. . ” Company facts.

Community Bank 12

Community Bank Data Community Marketing 12