William Mills

MAY 11, 2017

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Sales intelligence.

Marketing 45

Marketing social media Software eBook 45

Perficient

FEBRUARY 22, 2023

An example is the know your customer (KYC) process in which intelligence agents can sense an event using natural language processing (NLP), machine learning (ML), robotic process automation (RPA)/digital process automation (DPA), query data, proactively make a decision, and act without approval while continuing to learn and improve.

Trends 474

Trends North Carolina Customer Experience Charlotte 474

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. The company has been inking strategic partnerships as it gets more into the enterprise market. We are thrilled to partner with Punchh. The idea is to create an enticing customer experience, it said.

System 100

System Customer Experience Marketing Automation Mobile 100

PYMNTS

NOVEMBER 2, 2016

San Diego-based charity crowdfunding startup Classy secured $30 million to provide its software-as-a-service offering to nonprofits that need help raising online donations and keeping donors engaged over time. We have always been very campaign focused.

San Diego 100

San Diego Marketing Automation Software Online 100

PYMNTS

JUNE 1, 2016

One glaring example came this week, when Vista Equity Partners, a private equity firm that makes its bones in software and information technology, pounced on Marketo, a publicly listed software company that plies its trade in marketing, spending $1.8

Marketing Automation 100

Marketing Automation Software Analytics Examples 100

PYMNTS

FEBRUARY 22, 2018

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing.

Tools 135

Tools Software Data Analysis 135

FICO

JULY 9, 2021

In general, the latest software solutions are expensive and in many cases beyond the reach of organizations of this size, which is where a technology partner can help. The solution integrates Equifax Consumer Credit Information and FICO risk decision management technology with marketing campaign automation and execution.

Financial Technology 52

Financial Technology Technology Software Analytics 52

FICO

JULY 9, 2021

In general, the latest software solutions are expensive and in many cases beyond the reach of organizations of this size, which is where a technology partner can help. The solution integrates Equifax Consumer Credit Information and FICO risk decision management technology with marketing campaign automation and execution.

Regional 52

Regional Software Analytics Resources 52

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. A recent HubSpot report supports this, with 63 percent of marketers indicating that generating traffic and leads is their top challenge, essentially the Holy Grail for marketers.

eBook 41

eBook Marketing Automation Marketing social media 41

PYMNTS

MAY 26, 2017

The software-as-a-service (SaaS)-based platform serves e-merchants in particular by connecting them directly with customers and empowering them to test price points, concepts and usability. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. Please provide some client examples.

Branding 103

Branding Community Survey Data 103

William Mills

APRIL 5, 2016

William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, announced today that it has achieved gold level status as a HubSpot certified agency partner. HubSpot ($HUBS) is the world’s leading inbound marketing and sales platform.

social media 40

social media Software Marketing Automation Marketing Strategies 40

Gonzobanker

JUNE 26, 2019

Two years after the revival of CRM software in banking, the trend of implementation challenges continues. As a quick disclaimer, none of the examples in this article are an endorsement of any specific software; multiple CRM solutions have been implemented across various Conquerors. Digital & Marketing. Lessons Learned.

Idaho 119

Idaho Michigan System Lending 119

Cisco

MAY 5, 2021

Expensive cost of software, carrier channels like SMS messaging and Voice. We provide a combination of people + technology that eliminates extensive development and technical work and allows you to automate, integrate, and orchestrate in the cloud by both visualizing your existing tools and processes and mapping your customer’s journey.

Customer Experience 122

Customer Experience Branding Tools Strategy 122

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42

Georgia social media Omaha Nebraska 42

William Mills

MAY 25, 2016

William Mills Agency , a financial public relations and content marketing services company, announces the addition of Lauren de Gourville as digital marketing coordinator, Kathryn-Amelia Simms as content marketing coordinator and Amber Estes, Mallory Griffin, Haleigh Tomasek and Matthew Morris as account coordinators.

Georgia 42

Georgia social media Omaha Nebraska 42

PYMNTS

MAY 17, 2017

To add to that marketing enigma — if a merchant does make it down the conversion path, if the payment process is complicated, consumers may still abandon the transaction altogether. All in all, finding success as an online merchant today is complicated business.

Tools 122

Tools Google Online Payments 122

PYMNTS

APRIL 18, 2017

Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

social media 123

social media Payments Retail Branding 123

Gonzobanker

DECEMBER 5, 2018

UnBill brought a payments consolidation software allowing end users to manage their direct payment relationships. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud 101

Fraud Austin Fintech Lending 101

Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Their ability to market and add banking functionality … is a natural fit.”.

Fintech 136

Fintech Marketing Community Bank Community 136

William Mills

DECEMBER 1, 2016

William Mills Agency , a premier financial public relations and content marketing services company, has hired Mary Curtis as senior account agent; Angelo Jones as account associate; Jacob Hamilton as account coordinator; and Alyssa Maker as digital marketing coordinator.

St. Louis 40

St. Louis Georgia social media Missouri 40

FICO

JULY 15, 2022

This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. It means the inclusion of credit markets that are less developed, where a larger part of the population is underserved. markets, we offer a program called Score A Better Future. Plus, in many U.S.

Analytics 52

Analytics Data Lending Innovation 52

Fintech Labs Insights

MARCH 16, 2017

W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. The solution is designed specifically for financial institutions, using behavioral analytics and providing out-of-the-box, configurable insights for marketing campaigns.

Tools 19

Tools Marketing Automation Analytics Digital Banking 19

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. ” Company facts.

Community Bank 12

Community Bank Data Community Marketing 12

Fintech Labs Insights

APRIL 30, 2015

Sneak Peek Part 3: 3E Software, Corezoid, Malauzai Software, PayActiv, PsychSignal, Someone With Group, and Trizic. Finicity helps developers build powerful apps to drive financial software innovation. Whodini helps merchants engage customers using social media marketing, reaching loyal customers with targeted offers.

San Jose 12

San Jose Las Vegas California Tucson 12

Fintech Labs Insights

DECEMBER 4, 2015

Onovative : The financial services marketing automation provider brought in $1 million. Electronic trading software. Marketing automation & analytics for financial institutions. Automated trading tools. Tags: Consumer, trading, investing, stock market. In total, the 13 companies pulled in $112.7

New York City 12

New York City Company Fintech Louisville 12

CB Insights

APRIL 24, 2018

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. Kohl’s can move into smaller markets where a larger store may not fit. Turning grocery on its head.

Retail 59

Retail Trends Technology Branding 59