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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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Passing The Middle-Market Automation Exam

PYMNTS

Though many financial institutions recognize the opportunity to help middle-market businesses automate their AP payments, they have not been able to fully capitalize on the opportunity. Here the elusive payments opportunity meets or, in fact, doesn’t meet, the elusive audience: accounts payable automation for middle-market firms.

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Business development strategies for 2016: Marketing

Abrigo

Undoubtedly, many accounting firms providing periodic reviews of their marketing budgets seek ways to get more out of what they are investing in marketing. This doesn’t necessarily mean they are looking to cut expenditures on marketing. percent, according to the 2015 Association for Accounting Marketing Benchmark Survey.

Strategy 150
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Modernizing the Health Plan Business Process

Perficient

Modernize Your Health Plan Business Processes with Salesforce Industries: Perficient is recognized as the 6 th largest healthcare IT consulting firm and a key leader in the space in the Modern Healthcare’s 2020 survey. Talk to brokers, employers, members, and your sales and marketing teams to gather this intel.

Groups 294
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results.

Trends 72
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FUEL CYCLE Fuels B2C Relationships

PYMNTS

FUEL CYCLE equips businesses to engage with customers through gamification and gamified rewards, surveys, group discussions, live chats, etc. Currently the market is incredibly volatile and uncertain,” CEO Bahram Nour-Omid told PYMNTS. What better way to win the business game than to make it, well, a game?

Branding 103
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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

According to the survey, nearly half of respondents said they are using apps in the workplace that have not been specifically sanctioned by their companies’ IT departments. Last year, data from Harmon.ie The report also highlighted potential security risks and wasted spending. APIs Add to the Exhaustion.

Tools 135