Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As We’d love for you to join us.

Customer Experience 484

Customer Experience Strategy Digital Strategies Analytics 484

Perficient

MARCH 15, 2021

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. So what’s a modern, data-driven marketer to do? This is a tough one.

Data 493

Data Marketing Community System 493

Perficient

JULY 21, 2023

The following are examples of how businesses can use Data Cloud and Einstein GPT to improve their operations: Unify disparate data sets. Data Cloud can be used to unify data from a variety of sources, such as CRM systems, marketing automation platforms, and third-party data providers. Generate personalized content.

Industry 221

Industry Data Training Technology 221

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot.

Marketing Automation 100

Marketing Automation San Francisco Conference Marketing 100

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As We’d love for you to join us.

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

Perficient

JUNE 29, 2020

Personalization drives success within marketing campaigns. The use of personalized content allows marketers to transition from batch and blast emails to more highly targeted one-to-one email communications. Traditional personalization within Marketo requires the use of Dynamic Content. We are here to help.

Montana 348

Montana Examples Data Marketing 348

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Perficient

DECEMBER 7, 2020

We have extensive healthcare experience and support many of the largest health organizations in the US including 5 of the 5 largest health insurance plans and 16 Blue Cross Blue Shield organizations. Our experts are working with health insurers to leverage front and middle office automation using Salesforce Industries (formerly Vlocity).

Groups 294

Groups Comparison Industry Tools 294

The Paypers

MAY 3, 2021

US-based marketing automation platform Mailchimp has announced the launch of two ecommerce features as part of its all-in-one marketing platform: Stores and Appointments.

Marketing Automation 31

Marketing Automation Tools US Marketing 31

Perficient

FEBRUARY 22, 2023

No matter where you are in your bank’s automation journey, we can help you strategize and execute cutting-edge experiences. Contact one of our financial services industry and automation experts here , or connect with us at the Bank Automation Summit coming up in Charlotte, North Carolina on March 2, 2023.

Trends 474

Trends North Carolina Customer Experience Charlotte 474

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. The company has been inking strategic partnerships as it gets more into the enterprise market. We are thrilled to partner with Punchh. The idea is to create an enticing customer experience, it said.

System 100

System Customer Experience Marketing Automation Mobile 100

William Mills

NOVEMBER 1, 2016

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. For your marketing and PR teams? CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly.

Technology 40

Technology US Customer Experience Marketing 40

PYMNTS

FEBRUARY 8, 2017

Founded in 2000, Fishbowl began as a first-generation marketing company focused primarily on email and email-related services, said Kiran. Marketing has become much more data-centric in recent years,” Kiran said. That has become a strength for us, to leverage that intelligence to help restaurants market effectively to their guests.”.

Mobile 100

Mobile Google Retail Marketing Automation 100

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. What pain points keep CMOs up at night?

Trends 72

Trends Customer Experience Survey Data 72

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Believe us when we say we get “experience,” but hard-nosed bank execs are looking at their resource spend and increasingly (and rightly) saying, “Show me the money.

Fraud 101

Fraud Austin Fintech Lending 101

William Mills

APRIL 5, 2016

William Mills Agency, the largest independent public relations and content marketing firm specializing in the financial industry, announced today that it has achieved gold level status as a HubSpot certified agency partner. HubSpot ($HUBS) is the world’s leading inbound marketing and sales platform.

social media 40

social media Software Marketing Automation Marketing Strategies 40

Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Their ability to market and add banking functionality … is a natural fit.”.

Fintech 136

Fintech Marketing Community Bank Community 136

Perficient

MARCH 3, 2021

In the previous blog we discussed the basics of Email Studio in the Salesforce Marketing Cloud. Likewise, in A/B testing for Email Studio we send two versions of your Marketing Cloud Email Studio communication to two different test audiences from your subscriber lists. We have covered: Content creation. Subscriber behavior.

Marketing 322

Marketing Data Groups Maine 322

Cisco

MAY 5, 2021

Meeting customers where they are has been a common phrase and goal that customers share with us. You already have a CRM, a Marketing Automation platform, or Call Center software.

Customer Experience 133

Customer Experience Branding Tools Strategy 133

FICO

JULY 15, 2022

This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. It means the inclusion of credit markets that are less developed, where a larger part of the population is underserved. markets, we offer a program called Score A Better Future. Plus, in many U.S.

Analytics 52

Analytics Data Lending Innovation 52

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Fintech Labs Insights

MARCH 16, 2017

is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging.

Tools 19

Tools Marketing Automation Analytics Digital Banking 19

Gonzobanker

DECEMBER 19, 2017

This year brought us: Mergers out the yin-yang. Heavy core conversions weighing us down. Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. Why does this remind us of Petloversbank.com and BancBowie from the dot.com era 18 years ago? Payments chaos.

Conference 85

Conference Industry Community Bank Community 85

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. ” Company facts.

Community Bank 12

Community Bank Data Community Marketing 12

CB Insights

APRIL 24, 2018

Foot Locker is closing 110 stores, Abercrombie & Fitch is closing 60 stores, department store Bon-Ton is possibly headed toward liquidation, and Toys R’ Us has shut down completely. The retail apocalypse has claimed many victims , with almost 7,000 stores closing in the US in 2017. And that’s just since February.

Retail 59

Retail Trends Technology Branding 59

Fintech Labs Insights

APRIL 30, 2015

And now let us introduce you to the final fourteen companies of FinovateSpring 2015. Finaeos automates the back-office and capital raise compliance. Onovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers. See you in San Jose!

San Jose 12

San Jose Las Vegas California Tucson 12

FICO

OCTOBER 23, 2019

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40