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Creating an omnichannel marketing strategy for banking

Payments Dive

Omnichannel marketing is a key factor in reaching and retaining customers today. Whatever channel a customer may be using, there is one thing they expect: a personalized experience. Mark Aldred, head of international sales for Auriga shares his insight on this topic.

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7 Ways Instant Payments Impact Deposit Performance

South State Correspondent

With almost 30% of our banks utilizing some portion of instant payments, the industry is starting to gather more data on how instant payments impact balances, customer acquisition, and account usage. Instant payments have the potential to change the payment landscape for banks. But those are surveys. bank accounts.

Payments 195
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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

While large consumer-facing fintech companies like Square, Klarna, Affirm and others tout speed and efficiency of their user experiences, card issuing and processing startup Marqeta‘s technology supports their payment capabilities, with its APIs allowing […].

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Personalized Marketing: What Banking Customers Really Want

Perficient

blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation). Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Podcast Episode 16: Ingenico Director talks consolidation and the new payments landscape

Payments Dive

David Jones sits down with Mark Bunney, director of market strategy at Ingenico, to explore the global payments business and a world in flux

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The persistence of traditional payments among digital natives

Payments Dive

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive. That leads to bad guesses.