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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

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FICO Women Leaders: Sharing Our Insights and Success

FICO

At our annual FICO World event, we host Women in Leadership seminars and forums. Stephanie joined FICO in 2014, recently serving as executive vice president of sales and marketing. FICO has customers worldwide, and I am intent on increasing opportunities for women in technology and financial services.

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When Purple is the New White – The Art of the Zag

The Emmerich Group

In a seminar recently, I know many tables had ideas they wanted to share to an exercise I gave them. We all know—or at least I hope we do—that the old marketing strategy of blending in with your competitors is long dead. Sales & Marketing Sales Process Sales Training marketing for banks Sales banks'

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CEO Strategies Group Recap: What Are the Key Issues Facing Financial Institutions Today?

The Raddon Report

This past December, Raddon held its quarterly seminars for participants in its CEO Strategies Group program. The program provides institutions with comprehensive analytics that measure performance across all areas of the organization and help guide their strategic initiatives.